IBM to Offer Premium Search Marketing Services

ibm-logo

A lot of companies that you typically wouldn’t expect to offer SEO (search engine optimization) or SEM (Search Engine Marketing, PPC) services have lately have begun to offer such services to their current customers. A while back Deluxe Corporation bought Orange Soda, and Behr Paint then started offering SEO and SEM services to their Pro contractors. Now, the latest company to jump on the SEO/SEM bandwagon is IBM. [Read more...]

Shady Search Engine Optimization Firms Still Hurting SEO Industry

I am still amazed that shady search engine optimization firms are still relying on what I would call shady marketing techniques like sending UCE Spam (UCE stands for Unsolicited Commercial Email), trying to get more search engine optimization business. It is the companies like the ones detailed below that send emails like the one below that is truly hurting the search engine optimization industry as a whole.

If you receive an unsolicited email from company (or from ANYONE) claiming that they can help you rank better in the search engines, then I would delete the email and mark it as SPAM. And if you are so inclined, I would even complain to their ISP (Internet Service Provider) for sending out spam. If you don’t know how to find a website’s ISP, then you can do a WHOIS lookup and look at who owns the domain name. I would then look at the nameservers of the web host and send their web host an email.

Mike Stewart, a good friend of mine here who is based in the Dallas area, who runs a Small Business SEO firm, sent me the following email he received today from a company who did just what I am describing here. In fact, it makes it even more hilarious that they are using their spam techniques to drum up business–from another search engine optimization firm.

On Tue, Jan 18, 2011 at 10:21 AM, Chris B. wrote:

Hey,

I was doing some competitive analysis for one of our Search Engine
Optimization clients and came across your site. I noticed that your
website (smbseo.com) is in a good position to rank competitively for “internet
marketing dallas”. Do you currently have an active SEO campaign
underway? I noticed that you are also doing some PPC advertising as well.

Let me give you a quick background about REDACTED, the company that I
work for. We are a performance based Search Engine Optimization company that
only charges our clients once we’ve achieved rankings for them. We offer
upfront pricing on our website, and have zero start up costs.

I’d love to tell you more about our company and what we can do for your
website when you get the chance. I can be reached at 877-726-XXXX x
7014, or if you’d like I can give you a call. Which numbers best for you?

Look forward to speaking with you soon…

Chris
SEO Specialist
*Direct:* (877) XXX-XXXX x7014
*Support:* (877) XXXX-XXX
*URL:* www. REDACTED .com
*Blog:* blog. REDACTED .com

To which my friend, from another Dallas SEO firm, Mike Stewart (from SMBSEO.com) responded:

Are you serious or is this some sort of automated email?

lol.

Atleast you didn’t call and bug us on the phone like 29Prime!

Meat and potatoes vs the “concept” of ranking for the term… which I
understand completely fine.

What are you going to do for us Chris?

Cheers,
*Mike Stewart*
creator / Director of Search Marketing
smbSEO.com | 214-267-9553**
*”small business HIGH RANKINGS”

*Watch The smbSEO YouTube Overview Video http://www.youtube.com/watch?v=gj9365eFrZc
*
*
“Computers are incredibly fast, accurate and stupid; humans are incredibly slow, inaccurate and brilliant; together they are powerful beyond imagination.”

I am no way saying that this company is at all shady. I have never used their services, nor do I intend to use their search engine optimization services. But, I can tell you that I have been in the search engine optimization industry, have spoken on a regular basis at major search engine conferences worldwide, and have never heard of this company. However, I can tell you that sending out unsolicited commercial emails (AKA spam emails) is just a technique that is hurting the search engine optimization industry as a whole. I do not condone it, and do not recommend that emails like this ever be sent out–no matter what industry you are in.

SEO and Content Marketing Specialist Job Opening – Dallas Texas Area

Here at GlobeRunner, we have an immediate need for a Search Engine Optimization / Content Marketing Specialist. The position is located in the Lewisville, Texas area (just north of Dallas). If you have some experience with SEO and understand content marketing, or have SEO knowledge and have Public Relations experience, we’d love to talk to you.

globerunner seo logo

Here’s the job description for this position, to give you some more information. If you’re interested in applying for the position, feel free to contact us or you can contact me directly. [Read more...]

6 Speakers You Shouldn’t Miss at Pubcon Austin 2014

Pubcon Austin Conference

Tomorrow, Tuesday, January 28, the annual regional Pubcon Austin conference is being held at the AT&T Conference Center on the University of Texas campus. There are three session tracks covering the latest local social media and search-related research, and some awesome speakers with some great presentations. I’ll be presenting with Eric Enge on Social Signals and SEO, so make sure you don’t miss that one if you’re going to be attending the conference in Austin. [Read more...]

MediaWhiz, Formerly Text Link Ads, Is Now Matomy SEO

MediaWhiz, formerly known as Text Link Ads, is now Matomy SEO. Back in 2006, Text Link Ads sold their business to MediaWhiz, and now it looks like it’s been sold once again to Matomy Media Group.

matomy seo text link ads mediawhiz

Subject: MediaWhiz SEO is Now Matomy SEO
To: Bill
From: Matomy SEO

Hi Bill,

As a MediaWhiz SEO publisher I wanted to update you on some exciting news. Today, we have officially joined the Matomy Media Group family (our parent company) and changed our name to Matomy SEO. What does this mean for you? First and foremost, we can now be found at a new URL: www.MatomySEO.com. Still the same great SEO and content marketing services that you’re used to but now under a new name and brand.

This change means that you’re now part of a larger family – the Matomy Media Group family. It’s comprised of some of the world’s leading publisher monetization and online advertising experts. And since you’re already part of our family – Matomy SEO – you will have access to these industry leading capabilities as you continue to seek new ways to generate revenue for your site. For example, you now have access to lead generation and affiliate marketing products, which you can learn more about here, or reply to me directly and I’ll get you in touch with a product expert.

?We’re excited that you’re part of this evolution of our company, and we appreciate your helping us continue to be a leader in the search marketing industry. If you would like to learn more, please feel free to contact me.

Thank you for being a valued Matomy SEO publisher.

Warm Regards,

Jane Lim
Publisher Relations Manager

Is The New Google AdWords Ad Format Too Sneaky?

There are new Google AdWords ads that are starting to show up with different formatting that I’ve seen before. Essentially, the background does not have a color: which in the past has distinguished Google AdWords ads from the regular organic search results. I bet these new ads are going to get a lot more clicks than before.

Here is a screen shot of the new ads that are showing up:

google adwords ads

Click on the image to see a larger version.

This was posted on Imgur, and I’m not sure if it’s just Google testing a new ad format or it’s now being shown to most users.

Do you think these new ads are too sneaky? When I say sneaky, I mean that the ad doesn’t look like a traditional ad, which might cause the typical end user to think that the ad is actually part of the organic search results.

How to Contact the Yahoo! Local Customer Care Team

If you have a brick and mortar business with a physical street address that you publicize (you typically have customers visit you at your location), then you should be listed in the “local” listings of the major search engines. Yahoo! Local, for example, is one that you should make sure that you’re listed in–and your listing should be correct.

Yahoo Local

From time to time, there are issues with listings, and these listings can have all sorts of problems, errors, and other related issues such as duplicate listings. Or maybe there are listings that shouldn’t be there and you cannot remove them.

If your business is having issues or problems with your listing, then there is a new way that you can contact the Yahoo! Local Customer Care team. You can go to this page to learn more:

http://help.yahoo.com/l/us/yahoo/ysm/ll/contact/contact-01.html

Yahoo Local Customer Care

A h/t goes out to Joe for finding this.

SEO Tool Review: LXR Marketplace

LXR Marketplace
Update: December 14, 2013: I have received complaints about this SEO tool, as it either is no longer being updated, or the service is unreliable. I personally spoke with the owners of this tool and these issues have been resolved now.

LXR Marketplace is a website that gives you several website research tools to choose from in order to do SEO, and PPC research on a particular website address. There are also various keyword research tools as well. The various website research tools are easy to use and intuitively put together, and the information obtained can relate to either your website, or that of your competitors. Lets take a look at the various sections of the LXR Marketplace website more in-depth.

• The Daily SEO Rank Checker is the default page for the LXR Marketplace website. This particular SEO tool lets you track website rankings for up to five keywords. The results are shown in a sideways bar chart that shows comparisons across keywords. You can even have a report of the results e-mailed to you on a weekly basis so that you can keep up with changes that may occur every seven days. Not only would this be useful for checking keywords for your website, but for your competitor’s websites as well.

• URL Auditor gives you the ability to check one or several links from your website to make sure they are working. You just copy and paste the links into the box on the webpage.

• The PPC Keyword Combination Tool helps you to generate long tail keyword phrases by inputing one to three keywords into the boxes on the webpage. This keyword tool then returns every combination that will fit either a broad, phrase or exact match within Google. This can be very useful if you need to make a list of every long tail keyword phrase possible, and you wish to avoid hand typing every possible combination. Along with the match types you can also check for maximum cost per click (CPC) bid, and the landing page web address while remaining on the same webpage.

• With the ROI Calculator you can determine the profitability of a marketing campaign. With the basic version of the ROI Calculator you can calculate return on investment (ROI) based on cost, and revenue. With the advanced version of the calculator you can factor in other metrics such as number of orders, average order value (AOV), CPC, and / or the number of clicks your landing page received. Both the basic, and advanced versions are available for free on the website at the time of this writing.

• The PPC Keyword Analyzer allows you to figure out which keywords are bringing you the most success from your marketing campaigns by uploading your Google Adwords, or Adcenter report to the LXR Marketplace website. The information from the report can contain columns for various metrics such as match type, keyword, clicks, ad group, and cost just to name a few. The final report from the PPC Keyword Analyzer will reflect the top performing, and least performing keywords based on your final analysis choice of metric – conversions vs. revenue.

• The SEO Sitemap Builder can spider your website to automatically create a urllist.txt, HTML, or XML sitemaps of your website. You just put in your website address into the box provided, answer a few simple questions and you are on your way! Regardless of the number of pages on your website, a sitemap can still be generated, and once created the sitemap can be downloaded as a .TXT, .XML, or .HTML file. The outline of your website from which the sitemap is created also will detail errors that were encountered when the sitemap was created.

• The SEO Competitor Analysis Tool gives you a side by side comparison of your website, and a competitor’s website for a given keyword search phrase. Simply input in your website address, your competitor’s website, and a keyword search phrase in the boxes provided on the webpage. You will get a listing that shows several SEO metrics such as page size, word count, image count, link count, text to HTML ratio, and various other metrics. One of the most powerful metrics given is the comparison of heading tags which shows you which keyword phrases have the most effect on how your website is found organically in the search engines.

• The SEO Webpage Analysis Tool gives you a breakdown of the on-page SEO factors that directly affect how your website appears in the organic search listings. After you put your website address into the box provided you are given a report that covers several SEO metrics such as meta description, heading tags, alt image descriptions, page most relevant keywords, and several other metrics. For each metric category you are also shown recommendations as to how to improve your on-page SEO.

• With the Competitor Webpage Monitor you can be kept up to date when your competition updates their website. Just put in your competition’s webpage address into the information box along with your email address, and you will be updated either daily, or weekly when changes to your competitor’s webpage occurs.

The LXR Marketplace website is very easy to use, and all of the sections of the website are listed on the left hand side of the webpage making it easy to change between services. At the present time all of the services are free, and users of this website can cast their vote as to the usefulness of a particular webpage SEO tool.

Don’t Pay for Search Engine Submission

I know I have written about this before. But it is worth it to me to repeat it again. You do NOT have to pay for search engine submission services. There are still companies out there that are selling scamming others with a search engine submission service. I just received one recently, and it is actually a notice that would appear that you might be paying for domain name registration. But, in fact, if you look at it closely, it’s only a search engine submission service for $75 per year.

search engine submission

The notice on the email says the following, which is meant to scare unsuspecting people:

Don’t miss out on this offer which includes search engine submission for HALLOWEENCANDYCOUPON.COM for 12 months. There is no obligation to pay for this order unless you complete your payment by Sep 12, 2013. Our services provide submission and search engine ranking for domain owners. This offer for submission services is not required to renew your domain registration.

Failure to complete your search engine registration by Sep 12, 2013 may result in the cancellation of this order (making it difficult for your customers to locate you using search engines on the web).

The search engines crawl the web, trying to find all sorts of URLs that they can find. In fact, just registering a new domain name most likely will get your domain name/site crawled by the search engines. Google says that it is free.

Inclusion in Google’s search results is free and easy; you don’t even need to submit your site to Google. Google is a fully automated search engine that uses software known as “spiders” to crawl the web on a regular basis and find sites to add to our index. In fact, the vast majority of sites listed in our results aren’t manually submitted for inclusion, but found and added automatically when our spiders crawl the web.

If you’ve just added a URL to your site, or a page has significantly changed since the last time it was crawled, you can ask Google to crawl it.

If your site offers specialized products, content, or services (for example, video content, local business info, or product listings), you can reach out to the world by distributing it on Google Web Search. For more information, visit Google Content Central.

To determine whether your site is currently included in Google’s index, do a site: search for your site’s URL. For example, a search for [ site:google.com ] returns the following results: http://www.google.com/search?q=site%3Agoogle.com .

You do not have to pay for search engine submission services. It’s completely free. And, I wouldn’t even bother submitting your site anymore. Most likely it’s already been spidered and is already in the search engines.

Please don’t fall for this search engine submission scam.