34 People I Want To Meet at ClickZ Live Toronto 2014 #CLZTO

clickz live toronto 2014

This week, I’m doing “double duty” at the ClickZ Live Toronto conference, being held at the Eaton Centre from May 14 to May 16, 2014 in Toronto, Canada. I’m speaking about SEO Audits in the “Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic” session on Thursday. As a Brand Ambassador for Majestic SEO, if I’m not speaking, then I’ll most likely be at the Majestic SEO booth. [Read more...]

12 Speakers You Shouldn’t Miss at Pubcon SFIMA 2014

I’m here a few days early in Fort Lauderdale, getting prepared for the Pubcon SFIMA conference being held on Thursday, April 24, 2014. I’m honored to have been asked to speak on two separate panels this time:

2014 SEO Basics – While many of the core rules of SEO still hold true, there are some tactics that were OK in early 2013 that are not OK in 2014. This session will cover the 101 basics of SEO today. Make sure your Search Engine Strategies are correct. I’m speaking with Kathryn Parsons, the Marketing Manager (Paid and Natural Search) at Office Depot.

Tomorrow’s SEO Today – Social Search and Beyond – As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific to the individual and how your brand can stay relevant in these results as the social impact on search continues to grow. I’m speaking in this session with Mindy Weinstein, the SEO Manager and Trainer at Bruce Clay, Inc.. [Read more...]

IBM to Offer Premium Search Marketing Services

ibm-logo

A lot of companies that you typically wouldn’t expect to offer SEO (search engine optimization) or SEM (Search Engine Marketing, PPC) services have lately have begun to offer such services to their current customers. A while back Deluxe Corporation bought Orange Soda, and Behr Paint then started offering SEO and SEM services to their Pro contractors. Now, the latest company to jump on the SEO/SEM bandwagon is IBM. [Read more...]

Shady Search Engine Optimization Firms Still Hurting SEO Industry

I am still amazed that shady search engine optimization firms are still relying on what I would call shady marketing techniques like sending UCE Spam (UCE stands for Unsolicited Commercial Email), trying to get more search engine optimization business. It is the companies like the ones detailed below that send emails like the one below that is truly hurting the search engine optimization industry as a whole.

If you receive an unsolicited email from company (or from ANYONE) claiming that they can help you rank better in the search engines, then I would delete the email and mark it as SPAM. And if you are so inclined, I would even complain to their ISP (Internet Service Provider) for sending out spam. If you don’t know how to find a website’s ISP, then you can do a WHOIS lookup and look at who owns the domain name. I would then look at the nameservers of the web host and send their web host an email.

Mike Stewart, a good friend of mine here who is based in the Dallas area, who runs a Small Business SEO firm, sent me the following email he received today from a company who did just what I am describing here. In fact, it makes it even more hilarious that they are using their spam techniques to drum up business–from another search engine optimization firm.

On Tue, Jan 18, 2011 at 10:21 AM, Chris B. wrote:

Hey,

I was doing some competitive analysis for one of our Search Engine
Optimization clients and came across your site. I noticed that your
website (smbseo.com) is in a good position to rank competitively for “internet
marketing dallas”. Do you currently have an active SEO campaign
underway? I noticed that you are also doing some PPC advertising as well.

Let me give you a quick background about REDACTED, the company that I
work for. We are a performance based Search Engine Optimization company that
only charges our clients once we’ve achieved rankings for them. We offer
upfront pricing on our website, and have zero start up costs.

I’d love to tell you more about our company and what we can do for your
website when you get the chance. I can be reached at 877-726-XXXX x
7014, or if you’d like I can give you a call. Which numbers best for you?

Look forward to speaking with you soon…

Chris
SEO Specialist
*Direct:* (877) XXX-XXXX x7014
*Support:* (877) XXXX-XXX
*URL:* www. REDACTED .com
*Blog:* blog. REDACTED .com

To which my friend, from another Dallas SEO firm, Mike Stewart (from SMBSEO.com) responded:

Are you serious or is this some sort of automated email?

lol.

Atleast you didn’t call and bug us on the phone like 29Prime!

Meat and potatoes vs the “concept” of ranking for the term… which I
understand completely fine.

What are you going to do for us Chris?

Cheers,
*Mike Stewart*
creator / Director of Search Marketing
smbSEO.com | 214-267-9553**
*”small business HIGH RANKINGS”

*Watch The smbSEO YouTube Overview Video http://www.youtube.com/watch?v=gj9365eFrZc
*
*
“Computers are incredibly fast, accurate and stupid; humans are incredibly slow, inaccurate and brilliant; together they are powerful beyond imagination.”

I am no way saying that this company is at all shady. I have never used their services, nor do I intend to use their search engine optimization services. But, I can tell you that I have been in the search engine optimization industry, have spoken on a regular basis at major search engine conferences worldwide, and have never heard of this company. However, I can tell you that sending out unsolicited commercial emails (AKA spam emails) is just a technique that is hurting the search engine optimization industry as a whole. I do not condone it, and do not recommend that emails like this ever be sent out–no matter what industry you are in.

SEO and Content Marketing Specialist Job Opening – Dallas Texas Area

Here at GlobeRunner, we have an immediate need for a Search Engine Optimization / Content Marketing Specialist. The position is located in the Lewisville, Texas area (just north of Dallas). If you have some experience with SEO and understand content marketing, or have SEO knowledge and have Public Relations experience, we’d love to talk to you.

globerunner seo logo

Here’s the job description for this position, to give you some more information. If you’re interested in applying for the position, feel free to contact us or you can contact me directly. [Read more...]

6 Speakers You Shouldn’t Miss at Pubcon Austin 2014

Pubcon Austin Conference

Tomorrow, Tuesday, January 28, the annual regional Pubcon Austin conference is being held at the AT&T Conference Center on the University of Texas campus. There are three session tracks covering the latest local social media and search-related research, and some awesome speakers with some great presentations. I’ll be presenting with Eric Enge on Social Signals and SEO, so make sure you don’t miss that one if you’re going to be attending the conference in Austin. [Read more...]

MediaWhiz, Formerly Text Link Ads, Is Now Matomy SEO

MediaWhiz, formerly known as Text Link Ads, is now Matomy SEO. Back in 2006, Text Link Ads sold their business to MediaWhiz, and now it looks like it’s been sold once again to Matomy Media Group.

matomy seo text link ads mediawhiz

Subject: MediaWhiz SEO is Now Matomy SEO
To: Bill
From: Matomy SEO

Hi Bill,

As a MediaWhiz SEO publisher I wanted to update you on some exciting news. Today, we have officially joined the Matomy Media Group family (our parent company) and changed our name to Matomy SEO. What does this mean for you? First and foremost, we can now be found at a new URL: www.MatomySEO.com. Still the same great SEO and content marketing services that you’re used to but now under a new name and brand.

This change means that you’re now part of a larger family – the Matomy Media Group family. It’s comprised of some of the world’s leading publisher monetization and online advertising experts. And since you’re already part of our family – Matomy SEO – you will have access to these industry leading capabilities as you continue to seek new ways to generate revenue for your site. For example, you now have access to lead generation and affiliate marketing products, which you can learn more about here, or reply to me directly and I’ll get you in touch with a product expert.

?We’re excited that you’re part of this evolution of our company, and we appreciate your helping us continue to be a leader in the search marketing industry. If you would like to learn more, please feel free to contact me.

Thank you for being a valued Matomy SEO publisher.

Warm Regards,

Jane Lim
Publisher Relations Manager

Is The New Google AdWords Ad Format Too Sneaky?

There are new Google AdWords ads that are starting to show up with different formatting that I’ve seen before. Essentially, the background does not have a color: which in the past has distinguished Google AdWords ads from the regular organic search results. I bet these new ads are going to get a lot more clicks than before.

Here is a screen shot of the new ads that are showing up:

google adwords ads

Click on the image to see a larger version.

This was posted on Imgur, and I’m not sure if it’s just Google testing a new ad format or it’s now being shown to most users.

Do you think these new ads are too sneaky? When I say sneaky, I mean that the ad doesn’t look like a traditional ad, which might cause the typical end user to think that the ad is actually part of the organic search results.

How to Contact the Yahoo! Local Customer Care Team

If you have a brick and mortar business with a physical street address that you publicize (you typically have customers visit you at your location), then you should be listed in the “local” listings of the major search engines. Yahoo! Local, for example, is one that you should make sure that you’re listed in–and your listing should be correct.

Yahoo Local

From time to time, there are issues with listings, and these listings can have all sorts of problems, errors, and other related issues such as duplicate listings. Or maybe there are listings that shouldn’t be there and you cannot remove them.

If your business is having issues or problems with your listing, then there is a new way that you can contact the Yahoo! Local Customer Care team. You can go to this page to learn more:

http://help.yahoo.com/l/us/yahoo/ysm/ll/contact/contact-01.html

Yahoo Local Customer Care

A h/t goes out to Joe for finding this.