Bill Hartzer

Top 10 Public Relations PR Blunders of 2008

I have to admit that I love top 10 lists. After all, David Letterman has some of the best top 10 lists and I always enjoy them. As a marketer, I enjoy reading about what others have done: and I especially like to hear about marketing or public relations opportunities ...

Top 10 Public Relations Blunders of 2007

Every year, Fineman PR puts together a list of the top ten public relations blunders of the year. Fineman PR puts this list together to show how critical public relations is to businesses and organizations. Note:You might want to also read the top 10 list of PR Blunders for 2008. So, without ...

The New Rules of Marketing and Public Relations

According to David Meerman Scott, corporate blogs are the "ideal tool to bypass the media filter". Corporate blogs are emerging as one of the most effective means by which businesses of all types can bypass the traditional "media gatekeepers" to tell their stories directly to their market. David Meerman ...

Amazon.com Shuts Down Amazon Associates Affiliate Program

Amazon.com has "jumped the gun" so to speak and shut down its affiliate program, the Amazon Associates Program, to associates who live in the State of North Carolina. Amazon.com is taking this unprecedented step of shutting down their affiliate program ahead of what they're calling an "unconstitutional tax collection scheme ...
June 24th 2009
Tags: Word of Mouth Marketing 3 Comments

Zuberance Webinar June 24 Shows How to Turn Word of Mouth into Sales

Zuberance, a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn "word of mouth" into actual ...
June 18th 2009
Tags: Internet Usage 6 Comments

comScore Releases May 2009 Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), has released its monthly comScore qSearch analysis of the United States search marketplace. In May 2009, Americans conducted 14.3 billion core searches. Google's websites continued to lead the US search market in April 2009 with 65.0 percent of the searches conducted, followed by Yahoo! (20.1 percent), ...
June 17th 2009
Tags: Ask.com, Search Engines 9 Comments

Ask.com Unveils Database of 300 Million Questions and Answers

Got a question? Well, according to Ask.com, they have the answer. Well, apparently they now have the answers to 300 million questions. Ask.com has unveiled a database of 300 million "Q&A pairs". Ask.com used their "proprietary core search technology" launched in the fall of 2008 and came up with 300 million ...
June 8th 2009
Tags: Search Engine Marketing 18 Comments

User Centric Releases Results of Eye Tracking Study: Google Versus Bing

User Centric has released the results of an eye tracking study that compares data between Google and the new Microsoft search engine Bing. What is interesting to note is that sponsored links are attracting more attention than they are on Google. Google users appear to be more aware of the ...

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