Before the invasion of YouTube, Facebook, and bloggers, the Internet was embraced by visionary PR professionals working feverishly to develop online content to advance a client’s agenda. But since the birth of social media, citizen journalism and an ever-evolving world of online communications, we are facing new challenges more ...
I always look forward to the end of the year. Not only is it a great time to look back at all of the good things that happened during the past year, but it's also a great time to look at your mistakes. I also love to look at the ...
I have to admit that I love top 10 lists. After all, David Letterman has some of the best top 10 lists and I always enjoy them. As a marketer, I enjoy reading about what others have done: and I especially like to hear about marketing or public relations opportunities ...
Every year, Fineman PR puts together a list of the top ten public relations blunders of the year. Fineman PR puts this list together to show how critical public relations is to businesses and organizations.
Note:You might want to also read the top 10 list of PR Blunders for 2008.
So, without ...
According to David Meerman Scott, corporate blogs are the "ideal tool to bypass the media filter". Corporate blogs are emerging as one of the most effective means by which businesses of all types can bypass the traditional "media gatekeepers" to tell their stories directly to their market. David Meerman ...