Bill Hartzer

AMA Handbook of Public Relations Published

Before the invasion of YouTube, Facebook, and bloggers, the Internet was embraced by visionary PR professionals working feverishly to develop online content to advance a client’s agenda. But since the birth of social media, citizen journalism and an ever-evolving world of online communications, we are facing new challenges more ...

Top 10 Public Relations Blunders of 2009

I always look forward to the end of the year. Not only is it a great time to look back at all of the good things that happened during the past year, but it's also a great time to look at your mistakes. I also love to look at the ...

Top 10 Public Relations PR Blunders of 2008

I have to admit that I love top 10 lists. After all, David Letterman has some of the best top 10 lists and I always enjoy them. As a marketer, I enjoy reading about what others have done: and I especially like to hear about marketing or public relations opportunities ...

Top 10 Public Relations Blunders of 2007

Every year, Fineman PR puts together a list of the top ten public relations blunders of the year. Fineman PR puts this list together to show how critical public relations is to businesses and organizations. Note:You might want to also read the top 10 list of PR Blunders for 2008. So, without ...

The New Rules of Marketing and Public Relations

According to David Meerman Scott, corporate blogs are the "ideal tool to bypass the media filter". Corporate blogs are emerging as one of the most effective means by which businesses of all types can bypass the traditional "media gatekeepers" to tell their stories directly to their market. David Meerman ...

March 15th 2010
Tags: Search Engine Optimization 2 Comments

How Search Engine Optimization Adds Value to a Website

Most likely, if you have a website for your business, you probably have been pitched by a host of companies about the benefits of Search Engine Optimization. And, as someone who has been actively practicing organic search engine optimization since 1996, I am probably just as qualified as anyone else ...
March 10th 2010
Tags: Search Engine Marketing 4 Comments

Search Engine Optimization: Is Social Sharing the Next Link Building?

I just finished reading an interesting TechCrunch article about how Google has upgrade Google Reader, making it more visual. What's interesting to me, as a search engine optimization expert and online marketer, is not the fact that Google has upgrade Google Reader. It is, after all, pretty cool stuff. No ...
March 10th 2010
Tags: Internet Usage One Comment

comScore February 2010 Search Engine Rankings

Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. comScore, Inc. (NASDAQ: SCOR) , a leader in measuring the digital world, ...
March 9th 2010
Tags: Search Engines No Comments

CheapTweet Upgrades Its Social Deals Search Engine

CheapTweet.com, a major Twitter-based social deals search engine site, has launched CheapTweet Version 2, in celebration of indexing over 5 million deals online to offer users an better social shopping experience. CheapTweet's 2.0 rollout adds upgrades to its core search engine, voting mechanism, and a new look and feature called ...

Search Engine Optimization and Network Marketing: How to Get More Leads

I had an interesting conversation over the weekend with Marvin, who called me to discuss Network Marketing. Somehow we had become connected through Facebook or another social networking website and he thought that since we were tagged as being friends online he believed that that gave him permission to call ...

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