With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. It’s one of the most cost effective ways of communicating with millions of mobile users throughout the UK, getting your message across and engaging with each potential customer on a personal level. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing.
The element of surprise
Sending an SMS is a direct and dynamic way of reaching your target market. The time between dispatch and receipt is negligible, with many carriers averaging speeds of below 10 seconds in all.
A flexible working structure
With SMS marketing you really can have it your way, choose to send a specific message to certain groups on your data base, or go for blanket coverage. It may be a technical matter or a flash promotion, either way your SMS service adjusts to the changing needs of your business in a scalable, uncomplicated manner.
Unlike emails, which can easily be funnelled off into separate folders or classified as spam, people tend to check their texts messages as they arrive. For most mobile users, a message tone is too interesting to ignore, therefore almost all marketing text messages get viewed, if not opened, immediately. However, with folders full of unread messages in our online accounts, we all know the same cannot be said of emails.
With a more open platform there may be a tendency to waffle on campaign literature, but this excess content can quickly bore an audience. Although it is tempting to cram as much information as possible into your advertisement, an audience will stop reading if they are become disinterested. However, the 160 character limit on SMS messaging ensures you must get straight to the point, cutting out any extraneous information.
Be ahead of the curve
The trend towards text messaging as opposed to emailing is very prevalent amongst certain sections of the population. A massive number of younger consumers in particular send and receive SMS hourly; emails are fast becoming the technological equivalent of snail mail. Communicating with your audience on their own terms not only establishes you as a modern brand, but ensures you are reaching out to the upcoming generation.
The sky’s the limit
In today’s highly connected world almost every consumer has some kind of mobile device which will receive SMS communications. The market has clear potential and with the popularity of wireless networking driving sales, the only way is up. No one demographic has the monopoly on mobile phones, so vendors have huge opportunities to move in and capitalise on a limitless audience.
Making your company more carbon-neutral not only creates favourable publicity, but saves you money on utilities and consumables in the process. Like many virtual marketing campaigns, SMS is both good for the environment and good for your budget.
Make it work for you
SMS is an advertising channel that can significantly increase conversion and drive customer traffic to your site. You have the opportunity to show your companies quirky creative side, in a couple of succinct lines, whilst also maintaining a highly visible commercial stance in the marketplace.