Didit, a digital advertising and marketing company based in Mineola, New York, has acquired LVM Group, a Manhattan-based public relations firm. Didit has been leading digital marketing agency since 1996, and has been providing full-service online advertising and marketing services for just as long. Didit was co-founded by Kevin Lee, one of the SEMPO founding board member and CEO of Didit. [Read more...]
Lead generation software is one of the crazes of the marketing industry in online-based businesses. Every entrepreneur is on the lookout for the best lead generation tool. However, finding just the right lead gen tool is never a walk in the park, especially when everyone seems to be selling them. You want a lead generation tool that will help you keep up with the trends that affect your business’ operation.
There are several qualities that you need to look out for when shopping for the right lead generation software for your business. Here are some of them. [Read more...]
Three Thousand Years of Marketing in Three Paragraphs
Marketing is not new. There is evidence to suggest that at least as early as the Phoenician traders – over 3000 years ago – there was activity that we might class as marketing – Phoenician traders drew pictures on stones portraying their goods. We’re a little more advanced in our marketing techniques these days, but we’re still doing the same thing as those Phoenician traders: communicating with potential customers. A key aspect of marketing is very much about communication. Modern day marketers have a wide range of media available to allow them to communicate with customers and potential customers – and it’s important to say that communication is a two way street. And when it comes to communication SMS marketing comes into its own. [Read more...]
Whilst long lambasted as unsophisticated in both technique and patter, personally I think we have a lot to learn from the humble barrow boy.
If unsophisticated is substituted for simple, I think we can all agree that one thing the barrow boy or girl does well, is effectively communicate their message to their customer base. In the days when weekly markets were the hub of the community, you knew exactly where to find everything from groceries to meat, because barrow boys and girls would shout their wares and their prices from the top of their lungs, occupying the same stall week in, week out whatever the weather. [Read more...]
By John Henderson
Marketing automation software is important since they allow brands to use targeted marketing messages to help drive conversions and create a rich profile of their audience. A marketing automation company will ensure that these processes run effectively by turning data into insights that optimize marketing messages and help to create strong customer lifetime value models. There are many digital channels that offer valuable resources to gather consumer and data insights which can be acted upon in real time. [Read more...]
At the NamesCon conference here in Las Vegas, Nevada, Jason Hennessey from Everspark Interactive and Ruth Burr from Moz.com talk about SEO, search, and the new gTLDs. Adam Dicker is moderating the panel.
What role does social media play for online businesses and what role does it mean for businesses in 5 years. [Read more...]
Bill Sweetman is moderator, and introduces the panelists.
Reps from Sedo, Domain Names Sales, Namejet, and Paul Nicks from Godaddy, and Mike Berkens from TheDomains.com
Question: Are the best years and the huge paydays of domain 2ndary market behind us? [Read more...]
Tucows, the company that owns OpenSRS, Hover, Ting, and Yummy Names, is moving to the NASDAQ on December 30th. The company’s board of directors has approved a reverse stock split of the Tucow’s common shares. This reverse stock split will combine every four Tucows common shares into one Tucows common share. Tucow’s common stock is expected to start trading on the NASDAQ on a split-adjusted basis at the market open on December 31, 2013.
OpenSRS manages over fourteen million domain names and millions of value-added services through a reseller network of over 13,000 web hosts and ISPs. Hover is the easiest way for individuals and small businesses to manage their domain names and email addresses. Ting.com () is a mobile phone service provider dedicated to bringing clarity and control to US mobile phone users. YummyNames () owns and operates premium domain names that generate revenue through advertising or resale.
Yahoo will start encrypting all traffic that goes from users to the Yahoo servers starting in early 2014. This will inevitably include search data and keywords, and users will be able to opt out of the encryption.
In a recent blog post, Marissa Mayer revealed the news.
This is all due to the recent issues with the NSA, and the fact that the organization recently got access to Yahoo user data.
If you take a look at the following screen capture below, you will see a sample from my web analytics of someone who has searched from Google using Google’s ecrypted search and then right below you’ll see what Yahoo is showing as an encrypted search. Frankly, today is the first time I have seen Yahoo start encrypting their searches. I have not seen any visits from Yahoo where they keyword search was encrypted.