Yahoo! Local and R.H. Donnelley Expand Relationship

Yahoo! Local RH Donnelley
Dex Knows

Yahoo! Local and R.H. Donnelley are expanding their relationship. This new agreement gives local businesses more exposure on the Yahoo! Local and Yahoo! Maps websites. The agreement is a part of R.H. Donnelley’s efforts to distribute their local advertiser content across their own network of websites as well as the local versions of other sites.

This new agreement will cover fourteen Western and Midwestern U.S. States where R.H. Donnelley already distributes their official print directory for Qwest, which is distributed under the Dex(R) brand name. Dex marketing consultants will “offer highly targeted and valuable placement on Yahoo! Local, the most visited destination for local information online with 30 million unique visitors across its network of local sites” according to R.H. Donnelley. The local business listings will also show up on on R.H. Donnelley’s own (under the Dex(R) brand) online local search website called DexKnows.com(TM).

Dex advertisers’ listings will be show on Yahoo! here:

Featured Listings Sponsored listings with guaranteed placement on the first or second search results pages for broader exposure in a specific geography or category

Enhanced Listings Sponsored listings that offer the ability to add a detailed business description, photos, tagline and coupons to create greater online visibility for businesses and enhance their appearance within organic results

Yahoo! Maps Business Listings Sponsored listings within the context of a map-based view

R.H. Donnelley connects businesses and consumers through its broad portfolio of print and interactive marketing solutions. Small- and medium- sized businesses look to R.H. Donnelley’s experienced team of marketing consultants to help them grow their companies and drive sales leads. Consumers depend on the company’s reliable, trusted, local business content to deliver the most relevant search results when they are seeking local goods and services.

Local Business Search Engine Kudzu.com Wins Telly Awards

Kudzu.com

Kudzu.com, a search engine that’s primary emphasis is on local business search, has won two Telly awards for two different tv commercials during the 28th Annual Telly Awards.

Kudzu.com is a local business search engine that attempts to connect ready-to-buy consumers with local businesses.

Two separate tv commercials, both of which promoted Kudzu.com’s expansion beyond its home base of Atlanta into Arizona, San Diego and Las Vegas, won bronze awards in the 28th Annual Telly Awards. The Telly Awards honor the best local, regional, and cable television commercials and programs, as well as video and film productions.

Kudzu.com currently lists over 350,000 local businesses in many different categories. Most of those categories include more detailed information, photos, maps, special deals, and videos. Visitors to the site can find over 100,000 ratings and reviews from people who have used the service professionals that they are considering hiring. Kudzu also has articles and tips that attempted to make you more informed customers.

Launched June 1, 2005 in Atlanta, Ga. and launched in the Fall of 2006 in Las Vegas, Nevada, Phoenix, Arizona and in San Diego, California, Kudzu.com is a local business search engine enabling consumers to quickly and conveniently locate the best local service providers that are the right fit for their particular home and personal needs. By visiting Kudzu.com, consumers find a comprehensive and easy-to-use directory of local businesses, providing services ranging from health care to legal, home repair to remodeling projects and vets to childcare.

The Kudzu.com web site has 150,000 businesses in the Atlanta metro, 80,000 in both Arizona and San Diego and 50,000 in Las Vegas. Many of the businesses have enhanced information such as business description, services offered, hours of operation, photos, email and website address, videos, deals and discounts, and more. To support decision-making, Kudzu.com also provides valuable and concise guides on how to choose various service providers and shortcuts when consumers have several service providers to hire at once.

Kudzu.com is an internet venture owned and operated by Cox Search Inc., a subsidiary of Cox Enterprises, one of the nation’s leading media companies and providers of automotive services.

iCrossing Exec Named to Yellow Pages Association’s Local Search Guide Advisory Board

jeff pruitt

Jeffrey Pruitt, Executive Vice Ppresident of iCrossing and President of the Search Engine Marketing Professional Organization (SEMPO) has been named to the Yellow Pages Association’s (YPA) Local Search Guide Advisory Board.

YPA, the trade main organization of the print and digital media industry (valued at about $14 billion in the United States), developed the Local Search Guide. The Local Search Guide is an online “who’s who” of Internet Yellow Pages, search engines, and search tools serving the local search industry — in December 2004.

YPA Advisory board members are tasked with guiding Local Search Guide content which includes viewpoint columns and surveys. Jeffrey Pruitt’s contributions will help provide value: online search is becoming the preferred avenue for consumers to find the information they are seeking.

The Local Search Guide tracks industry growth and provides news and updates through company profiles of Internet Yellow Pages, search engines, search tools and vertical directories. The profiles, updated weekly, include information about company history, advertising products and partnerships. SEMPO is a supporting partner of the Local Search Guide.

Jeffrey Pruitt joined iCrossing in 1999 as the Chief Financial Officer and Director of Business Development. Currently, Jeffrey Pruitt builds and maintains relationships with top-level partners such as Yahoo!, Google, MSN. Before iCrossing, Jeffrey Pruitt spent six years at Arthur Andersen in the Audit and Finance divisions. He has served two terms on the Board of SEMPO.

iCrossing is “a different kind of digital marketing company”. Driven by customer insight, the company creates programs and engaging experiences designed to help brands be found, help them talk to their customers, and help them achieve marketing success. Founded in 1998, the company has 350 employees worldwide. iCrossing is headquartered in Scottsdale with U.S. offices in Atlanta, Chicago, Dallas, New York and San Francisco, and U.K. offices in London and Brighton. Find out more at www.icrossing.com.

Originally founded in 1975 as the National Yellow Pages Service Association (NYPSA), the Yellow Pages Association (YPA) is the largest trade organization of a print and digital media industry valued at more than $26 billion worldwide ($14 billion in the U.S.).

Citysearch to Acquire Insider Pages

Citysearch, owned by IAC, has agreed to acquire Insider Pages. Insider pages is a reviews-based local search company.

Insider Pages bills themselves as a site that “helps people find the best local businesses through recommendations from their friends, community, and expert reviewers. The site has more than 600,000 merchant reviews on local businesses in 30 markets across the U.S.” According to the comScore Media Metrix for January 2007, they have 2 million unique visitors every month.

Through this acquisition, Citysearch will offer over 1 million user reviews and local market directory information across more than 500 business categories. [Read more...]