Gleanster Market Research Report on Social Media Marketing

Gleanster is a new breed of IT market research. Gleanster benchmarks best practices based on the experiences of thousands of top-performing companies. Gleanster attempts to find out what they are doing right, not only in terms of technologies but also in terms of organizational resources, business processes, and performance metrics. The “Gleansight” benchmark reports include an analysis of all the related technology solution providers.

Gleanster takes a different approach by providing market research that they have gathered: and you can get the data for free. Well, almost. You can actually download the reports for free after you register for the service. And, before downloading, you must agree to their terms. You agree that you can share the data but you won’t sell it (which is pretty standard and fair). But take careful note of their other terms: “Also, as part of the licensing agreement, you are consenting to be contacted by up to five (5) relevant solution providers that may be able to offer additional guidance and help with your specific needs.” Not really a big deal, as I don’t care too much about being contacted: I actually welcome it, and will be happy to entertain any other competitor that wants to sell me their services. If you do not want to be sold as a lead, then you have the option to purchase the research.

I took a look at the Social Media Marketing research data. The report was written by Jim Nail, former CMO of Cymfony and an ex-Forrester analyst, and Kevin Ryan, former VP of social media at Barnes & Noble. Reports are provided in PDF, Adobe Acrobat, format. Here is some interesting information from the Gleanster Social Media Marketing Report:

– Consumer product companies are paying their agencies big money to incorporate social media into their marketing campaigns.
– Retailers have moved beyone customer reviews, and are giving consumers a much larger role in social selling.
– … you can scarcely watch a commercial without seeing the iconic Facebook, Twitter, and YouTube icons as part of the message.
– But the ROI on this effort is still squishy at best.

“Squishy at best” is what Gleanster is calling the social media marketing ROi, they’re saying that “Brands are still trying to determine the value of a Facebook fan…”

The practitioners, the so-called social media experts who are selling companies these social media services, are selling social media services by talking about the cost of not participating in social media–as a value. That’s totally right-on target. In fact, I know self-proclaimed social media experts who are raking in big-bucks selling social media services: and they cannot show the ROI to their clients.

If you are involved in social media marketing, you definitely owe it to yourself to download this social media marketing report. There is a lot of good, valuable information, including:

– Reasons to Implement
– Value Drivers
– Challenges
– Performance Metrics
– Vendor landscape

Other information, such as survey stats, benchmark KPIs (key perfomance indicators), and information about the Core Technologies is also included in the report. Find out more information about Gleanster and download the latest social media marketing and other market research reports here:

KeywordSmash Free Keyword Research Tool Launched


As a blogger, online marketer, writer, and a shameless self-promoter, I am always on the hunt for content and ideas for creating online content. I totally agree with whoever coined the phrase, “content is king”. I have to admit that sometimes I get writer’s block or, as I like to call it, “promoter’s block”. Whatever you call it, sometimes you just need a place to start, a place to enter a keyword phrase to get started. I finally found that place, called KeywordSmash!, a free keyword research tool that lets you search every major online keyword research and content source you could imagine. And yes, it’s completely free to use.

keywordsmash homepage

KeywordSmash is pretty simple to use. Enter a keyword phrase and it lets you choose a category, such as:
- Offers (sites where you can make money)
- Keywords (keyword research websites)
- Trends (what people are talking about)
- Demographics (Google Insights,, Alexa data, etc.)
- Ads (pay per click ads)
- Social Media Sites (what people are talking about on the social media sites)
- News (Google news, Yahoo! news, etc.)
- Discussions (forums, message boards)
- Articles (article sites)
- Images (pretty pictures)
- Video (videos)
- Public Domain (Wikipedia content, US Gov content, Creative Commons)

After you pick a source (or several sources), click on the “search” button and it will automatically find content and related content for you from those sources. For example, I recently used the tool to search for the keyword phrase, “search engine optimization”:


I clicked on the “news” button for all of the latest news on search engine optimization. This way, I was able to quickly and easily find all the latest news articles on that topic. If I was writing a blog post or had a blog about search engine optimization, then I would probably mention what’s going on today in the search engine optimization industry. [Read more...]

iCrossing Says General Motors, Chrysler and Nissan Have Most Online Search Visibility

Global digital marketing agency iCrossing has announced their findings of their Vertical Visibility Index: Automotive. They’re saying that Chrysler, General Motors (NYSE:GM) and Nissan are tops when it comes to online search visibility.

The Vertical Visibility Index: Automotive is the first in their series of studies that analyzes the paid and organic/natural search media visibility. They are looking to identify the leaders within each specific industry vertical that they study.

In the Vertical Visibility Index: Automotive study, iCrossing found that “Chrysler, GM and Nissan North America are doing the best job of taking a synergistic search engine marketing approach, with the highest scores for combined visibility. Ford leads for natural search visibility and Hyundai has the greatest paid search visibility for the keyword set analyzed.”

iCrossing released the key findings of their study:

– At the OEM level analysis, Ford Motor Company has the largest natural visibility share of market with 22%. They are followed by General Motors Corporation (17%), Chrysler LLC (15%), American Honda Motor Company (11%), and Mercedes-Benz USA (8%). Together, these top five companies make up more than 70% of the total natural search visibility share of market.

– At the brand level, Ford has the highest visibility for a brand with 18% of the natural search visibility market share, followed by Chrysler (12%), Honda (10%), Pontiac (8%), and GMC (6%).

– Of the top 25 keywords by search volume, eight keywords had no visibility for any brand: used car, buy a car, race cars, muscle car, car search, auto loan, car loan, and used car prices.

– Ford Motor Company and Toyota Motor Sales USA are the only OEMs with visibility on the top volume keyword, “car”.

– Of the Top 50 Most Visible URLs based on 1st page natural rankings, has the highest position (22nd) for this keyword set within the brand URLs, followed by (40th), (47th), and (49th).

– For the study keyword set, Hyundai Motor Company has the greatest paid search market share of Google paid search with 30%, followed by General Motors Corporation (22%), and Chrysler LLC (17%). Together, these 3 OEMs have almost 70% of the overall paid search market share on Google for the automotive keyword set.

– Combining the information from natural and paid search analyses, Chrysler LLC, General Motors Corporation, and Nissan North America are doing the best job of approaching search engine marketing with a synergistic approach.

In the report, iCrossing talks specifically about how they came about the rankings:

“For the Vertical Visibility Index: Automotive report, iCrossing analyzed natural search engine position data for the following U.S. search engines: Google, Yahoo!, MSN, Ask and AOL. Weighting scores using search engine share of market, keyword volume and keyword positions across each engine, iCrossing used its new proprietary Industry Index algorithm to compute natural search visibility share of market for a set of automotive keywords. Since the score generated for each company represents its share of market across a fixed set of competitors, keywords, and search engines, it is then comparable over time to explore trends.”

What I found interesting is that they looked at Google, MSN, Yahoo!, and Ask, but they also included AOL in the mix. Isn’t adding AOL just going to take the Google findings and multiply it by an additional amount? I mean, the majority of the organic search engine rankings on AOL are all from Google, right? The same with the paid search? So, why would you include AOL?

“For the automotive OEM industry, we generated a set of 102 keywords…”

In this automotive OEM industry, there are a lot more than 102 keywords. I could easily find more. A lot more. Why would this possibly include 102 keywords? Why not 103 or even 100 keywords? Or the top 100 keywords? Anyhow, it’s quite an interesting list, very comprehensive, so I will include it here: [Read more...]

Conduit Launches Community Trends Index


Conduit has released the first monthly results of their new Community Trends index where you can see what online communities are searching for.

Community Trends, like StumbleUpon, is moving beyond automated Web discovery to offer a way to see what others find useful or interesting on the Internet-–but the main difference, between Conduit’s Community Trends index and StumbleUpon and Google Trends is that Community Trends is based on online communities–the largest and most active ones in the Conduit Network, grouped into categories called community verticals exclusively by Conduit.

Conduit Community Trends

The Conduit Network consists of more than 12 million users who connect real-time with over 140,000 publishers via the Conduit community toolbar solution, which comes equipped with a set of community functionalities (such as chat, RSS, radio and messages) as well as community search and Web search powered by Google.

Conduit has the unique ability to identify community trends, regardless of community size. Each month, Conduit’s Community Trends will highlight energetic community verticals, such as this month’s Green Earth communities and in order to highlight small communities with interests that may be more off the beaten track, Community Trends will include a niche vertical each month. This month features the Club Penguin communities, built around the popular children’s game.

Conduit Community Trends October 2007

Community Trends, also like Google’s Hot Trends, identifies what the public is thinking about. The main difference, however, is that Community Trends is based on communities–the largest and most active ones in the Conduit Network, grouped into categories called community verticals exclusively by Conduit. The Conduit Network consists of more than 12 million users who connect real-time with over 140,000 publishers via the Conduit community toolbar solution, which comes equipped with a set of community functionalities (such as chat, RSS, radio and messages) as well as community search and Web search powered by Google. [Read more...]

Internet2 Collaborates with ProCurve Networking by HP to Upgrade Internet2 Observatory

Internet2, an advanced networking consortium in the United States, is collaborating with ProCurve Networking by HP to upgrade the Internet2 Observatory, which provides real-time data and insight into the Internet2 advanced multi-layer optical and Internet Protocol (IP) research network.

The Internet2 Observatory provides data on the performance and network status information collected on the Internet2 Network, giving researchers a view of a high-performance, operational network not possible in a laboratory environment or on the commercial Internet.

The upgraded Observatory is being deployed on Internet2′s new network, a hybrid infrastructure consisting of optical and packet technologies. Once fully deployed, Internet2′s new network will provide over 100 gigabits per second of capacity and enable researchers to provision optical circuits on demand for short- or long-term use. The new Observatory will allow researchers for the first time to study data not only on the IP network, but also on dynamically provisioned optical waves.

The Internet2 Observatory uses ProCurve Switch 5412 and 3500yl series equipment. The Switch 5400zl series are high-port-density, chassis-based intelligent edge switches with wirespeed Gigabit and 10 Gigabit performance as well as integrated Gigabit Power-over-Ethernet (PoE). The Switch 3500 series are stackable intelligent edge switches that also feature 10 GbE capability and integrated PoE.

The ProCurve Networking business unit of HP delivers wired and wireless enterprise networking products, services and solutions. The foundation for ProCurve’s business model is the Adaptive Networks strategy in which networks are adaptive to users, applications and an organization’s needs.

ProCurve was positioned in the challenger quadrant in research and advisory firm Gartner, Inc.’s 2006 Magic Quadrant Report for Global Campus LANs and is the No. 2 networking company worldwide measured in both ports and Ethernet switch market revenue according to Dell’Oro Group.

Further information on ProCurve networking solutions and products is available at .

Internet2 is the foremost U.S. advanced networking consortium. Led by the research and education community since 1996, Internet2 promotes the missions of its members by providing both leading-edge network capabilities and unique partnership opportunities that together facilitate the development, deployment and use of revolutionary Internet technologies. Internet2 brings the U.S. research and academic community together with technology leaders from industry, government and the international community to undertake collaborative efforts that have a fundamental impact on tomorrow’s Internet. For more information on the Internet2 Observatory, visit: