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	<title>Bill Hartzer &#187; Internet Marketing</title>
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		<title>How to Drive Word of Mouth in B2B Online Marketing</title>
		<link>http://www.billhartzer.com/pages/how-to-drive-word-of-mouth-in-b2b-online-marketing/</link>
		<comments>http://www.billhartzer.com/pages/how-to-drive-word-of-mouth-in-b2b-online-marketing/#comments</comments>
		<pubDate>Sun, 25 Jul 2010 02:14:57 +0000</pubDate>
		<dc:creator>Bill Hartzer</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.billhartzer.com/?p=1433</guid>
		<description><![CDATA[By Erika Penzer Kerekes
What’s the best way for B2B companies who market to small businesses to drive word of mouth? Here are some tips from marketing experts Anita Campbell of Small Business Trends and John Jantsch of Duct Tape Marketing, who spoke at the Corporate Executive Board’s Enterprise Council on Small Businesses Summit last June:
&#8211; [...]]]></description>
			<content:encoded><![CDATA[<p><em>By Erika Penzer Kerekes</em></p>
<p>What’s the best way for B2B companies who market to small businesses to drive word of mouth? Here are some tips from marketing experts <a href="http://twitter.com/smallbiztrends">Anita Campbell</a> of <a href="http://smallbiztrends.com/">Small Business Trends</a> and <a href="http://twitter.com/ducttape">John Jantsch</a> of <a href="http://www.ducttapemarketing.com/blog/">Duct Tape Marketing</a>, who spoke at the Corporate Executive Board’s <a href="http://warrillow.com/">Enterprise Council on Small Businesses Summit</a> last June:</p>
<p>&#8211; <strong>Be human.</strong> Corporatespeak and heavy-duty marketing pitches turn <a href="http://www.business.com/directory/small_business/">small business</a> owners off, says Campbell: “They love to see people’s faces.” Put employees’ pictures and individual voices on your website and other marketing materials, she suggested.</p>
<p>&#8211; <strong>Cultivate your cheerleaders.</strong> Your business has enthusiastic advocates out there, counseled Campbell – find them, encourage them, support them. These folks are valuable assets in the world of word-of-mouth marketing: They’ll defend you to critics and praise you to anyone who asks.</p>
<p>&#8211; <strong>Do your homework.</strong> Your customers are probably using social media, advised Jantsch – so friend them, follow them, and engage with them. Know what your targets have done on Facebook, Twitter and LinkedIn before you pitch them anything.</p>
<p>&#8211; <strong>Add value.</strong> You’ll get more word-of-mouth power by using social media to educate your audience rather than selling to them, said Campbell.</p>
<p>&#8211; <strong>Get it on video.</strong> Jantsch suggested interviewing customers on video about their experiences with your products and services. It’s great content that’s easily shareable on your site or theirs, or through other marketing channels – and customers love it.</p>
<p>&#8211; <strong>Engage with unhappy customers.</strong> When you find disgruntled customers airing their grievances in public – for example, in online reviews of your company’s products or services – jump in and try to make it right, said Jantsch. And do so in public, where the rest of your target market can see you being responsive: That’s how you establish trust with your audience.</p>
<p>&#8211; <strong>Take turns.</strong> Give different functions within your company a chance to respond directly to online comments and inquiries, right up to the CEO, said Jantsch. When top management understands the kind of conversation that’s already happening online with your customers and target market, they’ll really see the value in devoting resources to cultivating word of mouth.</p>
<p>Erika Penzer Kerekes heads product strategy and social media for <a href="http://www.business.com/">Business.com</a>.</p>


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		<title>The 11 Types of Alexa Hot URLs and How to Get There</title>
		<link>http://www.billhartzer.com/pages/the-11-types-of-alexa-hot-urls-and-how-to-get-there/</link>
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		<pubDate>Tue, 04 Aug 2009 22:39:27 +0000</pubDate>
		<dc:creator>Bill Hartzer</dc:creator>
				<category><![CDATA[Hot Search Terms]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.billhartzer.com/?p=933</guid>
		<description><![CDATA[Alexa is a subsidiary company of Amazon.com typically known for its rankings of websites. The Alexa Toolbar collects data on the web browsing behavior of those who have it installed. That data is then used for its rankings of the top 500 websites and showing traffic details of sites like mine. 
It is important to [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.billhartzer.com/wp-content/uploads/2009/08/alexa-hot-urls.jpg" alt="Alexa Hot URLs" title="Alexa Hot URLs" width="356" height="243" class="alignleft size-full wp-image-934" /><br />
<a href="http://www.alexa.com/">Alexa</a> is a subsidiary <a href="http://en.wikipedia.org/wiki/Alexa_Internet">company</a> of <a href="http://amazon.com">Amazon.com</a> typically known for its rankings of websites. The Alexa Toolbar collects data on the web browsing behavior of those who have it installed. That data is then used for its rankings of the <a href="http://www.alexa.com/topsites">top 500 websites</a> and showing <a href="http://www.alexa.com/siteinfo/billhartzer.com">traffic details</a> of sites like mine. </p>
<p>It is important to note that it has been widely rumored over the years that the Alexa rankings <a href="http://www.searchenginejournal.com/manipulating-alexa-traffic-rankings/3044/">can be manipulated</a> fairly <a href="http://www.doshdosh.com/20-quick-ways-to-increase-your-alexa-rank/">easily</a>. The Alexa Rankings, however, are different than the <a href="http://www.alexa.com/hoturls">Alexa Hot URLs</a>, which isn&#8217;t as easily manipulated and therefore I would assume is more accurate. The Alexa Hot URLs is a list of the hottest web pages on the internet right now according to the Alexa Toolbar; and the list is updated every five minutes.</p>
<p>There are several ways to use the Alexa Hot URLs list. From a website owner&#8217;s standpoint, getting one of your website&#8217;s URLs to show up on this list means that &#8220;you&#8217;ve made it&#8221;. It also means that your website&#8217;s search engine rankings are going to change (for the better) and your website is (or soon will be) getting better organic search engine rankings because <a href="http://www.sugarrae.com/dont-need-seo-rank-google/">your site traffic is up</a>. And from a web surfer&#8217;s standpoint, it&#8217;s certainly an interesting place to start your web surfing: the list shows what&#8217;s hot right now, the websites that everyone&#8217;s visiting right now. Quite often it&#8217;s full of the latest top news stories, but it&#8217;s also filled with lots of other stuff: and that&#8217;s the whole point of me writing this.</p>
<p>I have watched the Alexa Top URLs for over a month and determined that the list can be broken into certain types of URLs. After categorizing them, I have analyzed each type to determine exactly how and why that type of web page appears on the list of Alexa Hot URLs and added comments on how you would get your site on the list if you own a similar website. These are not necessarily in any order of importance or any order of how often they appear.</p>
<p><strong>The Mainstream Media News Article</strong><br />
If it&#8217;s major news, then it&#8217;s most likely going to be covered multiple times and all the major news websites are covering it. Quite often, there will be more than one article covering the same topic.<br />
<em>Examples</em> &#8211; News.yahoo.com articles, CNN.com articles, local FOX, NBC, ABC, CBS news affiliate website articles<br />
<em>How often It Stays</em> &#8211; As long as it&#8217;s news, people will still be interested in it. These don&#8217;t stay around for a while, a few hours at best. Longer if the article has gone popular or hot on a social bookmarking site like Digg.<br />
<em>How You Get There</em> &#8211; If you&#8217;re a mainstream news site, putting the article on your site&#8217;s home page and promoting it on other sites will certainly help. Make sure the article is optimized with the proper title tag and include links to socialize the article like a link to Digg.com, Mixx.com, Propeller.com, Reddit.com, and Delicious.com. A link to StumbleUpon may help, as well. If it&#8217;s big news, getting picked up by <a href="http://drudgereport.com">Drudge</a> will help. The news site should also be in Google News and in Yahoo News, which also helps.</p>
<p><strong>The Mainstream Media Link Bait Article</strong><br />
Classic <a href="http://www.cornwallseo.com/search/2007/02/09/the-enormous-linkbait-list/">linkbait articles</a> with <a href="http://searchengineland.com/hook-linkbait-with-the-right-headlines-10450">nifty headlines</a> still will pull in readers. Linkbait is not just for bloggers, the mainstream media has been using it for years and still use it. &#8220;How to&#8221; articles and &#8220;Things you didn&#8217;t know&#8221; type of articles still are highly read.<br />
<em>Examples</em> &#8211; MSN and Yahoo! are notorious for these types of mainstream linkbait articles. <a href=http://encarta.msn.com/encnet/Features/Lists/?article=20ThingsGenius&#038;GT1=27004">Here&#8217;s one by MSN</a> and<br />
<em>How often It Stays</em> &#8211; Usually at least a day or so, it really depends on how long the main site wants is featuring it. If it&#8217;s an MSN.com article, then the traffic is usually from MSN and they&#8217;re pushing it. If it&#8217;s a subdomain of Yahoo!, like RealEstate.Yahoo.com, then the traffic is mainly from Yahoo.com.<br />
<em>How You Get There</em> &#8211; The mainstream sites know how to get their article there: feature it on the home page. Certainly pushing it out through social media bookmarking sites will help, but mainly the traffic is already there and it&#8217;s just a matter of featuring it somewhere. <span id="more-933"></span></p>
<p><strong>Sports News</strong><br />
We love our sports stars and Celebrity athletes. When a sports celebrity screws up, well, we all want to know about it.<br />
<em>Examples</em> &#8211; Articles on ESPN.Go.com are typical.<br />
<em>How often It Stays</em> &#8211; Not for long; like mainstream news articles, these come and go depending on how newsworthy it is.<br />
<em>How You Get There</em> &#8211; Articles should be optimized with a good title tag and headline; getting on Drudge and featuring it on the home page of a major site like ESPN.Go.com or on other major portals like Yahoo will certainly help.</p>
<p><strong>The Mainstream Blog</strong><br />
There are three mainstream blogs that seem to always have something on the Alexa Hot URLs list, at least once a day: <a href="http://techcrunch.com">TechCrunch</a>, <a href="http://mashable.com">Mashable</a>, and <a href="http://huffingtonpost.com">Huffington Post</a>. Typically, it&#8217;s a <a href="http://www.techcrunch.com/2009/07/31/i-quit-the-iphone/">rant by Michael Arrington</a> or <a href="http://mashable.com/2009/08/04/us-marines-social-media-ban/">social media news</a> or <a href="http://www.huffingtonpost.com/2009/08/03/for-the-modern-gop-its-a_n_250560.html">political commentary</a>.<br />
<em>Examples</em> &#8211; Mashable, TechCrunch, Huffington Post.<br />
<em>How often It Stays</em> &#8211; Actually, longer that I would expect. It really depends, but usually it&#8217;s a few hours or longer. Some blog posts and whiny rants might even last a day on the Alexa Hot URLs list.<br />
<em>How You Get There</em> &#8211; Twitter. Yes, if you can get people to re-tweet it then it will send a lot of traffic to the URL, and others will tell others about it and soforth. It gets around quickly. Retweeting and Socializing it on the main social bookmarking sites is primarily how it gets around.</p>
<p><strong>The Get Rich Quick Online Marketing Scheme</strong><br />
They&#8217;re schemes, not scams. Technically speaking, these get-rich-quick-by-posting-links-on-Google type of schemes are technically not scams, they are selling information. Whatever they&#8217;re selling for $47, well, I just don&#8217;t want anything to do with it: and certainly it&#8217;s stuff like this that&#8217;s making the whole internet marketing/SEO/Search Engine Marketing industry look bad. It&#8217;s just another version of SEO Snake Oil, and it&#8217;s got to stop.<br />
<em>Examples</em> &#8211; All you have to do is take a look at the Alexa Hot URls and you&#8217;ll see what I mean. If it&#8217;s got &#8220;internet marketing&#8221; or &#8220;PLR&#8221; or &#8220;traffic&#8221; or &#8220;instant&#8221; in the title then it&#8217;s not something that I recommend.<br />
<em>How often It Stays</em> &#8211; Sometimes up to a few hours at best, then it&#8217;s replaced with another make-money scheme.<br />
<em>How You Get There</em> &#8211; The more legitimate ways of getting there (if any of this is legit) is through a list. The more honorable marketers (if you can call them that) have huge email lists that they send out. They spend a lot of time building lists of thousands upon thousands of emails, and most of the emails offer something for free. Or they just do it via PPC. There are other tactics, though, that I would rather not reveal here.</p>
<p><strong>The Unknown Blogger&#8217;s Blog Post</strong><br />
I&#8217;m only calling these bloggers &#8220;unknown&#8221; because they just haven&#8217;t hit the mainstream blogging list yet. They may actually be <a href="http://technorati.com/pop/blogs/">A-list bloggers</a> but you don&#8217;t see their posts regularly on the Alexa Hot URLs. Don&#8217;t get me wrong, many of the Technorati Top 100 bloggers can still get traffic, but they just don&#8217;t know how to really get traffic anymore. Nowadays, it&#8217;s pretty rare that you see bloggers like <a href="http://technorati.com/blogs/www.boingboing.net">this one</a> make it to the Alexa Top URLs. You might be surprised, but even with even <a href="http://googleblog.blogspot.com/">blogs like this one</a> with over 530,000 readers, they only make it to the Alexa Hot URLs if they use it to announce something.<br />
<em>Examples</em> &#8211; It&#8217;s great blog posts like <a href="http://www.wolf-howl.com/news/sponsored-posts-techcrunch/">this</a> and <a href="http://www.copyblogger.com/better-writer/">this</a> and <a href="http://googleblog.blogspot.com/2009/07/its-birdits-planeits-igoogle-comics.html">this one</a> that make it to the Alexa Hot URLs.<br />
<em>How often It Stays</em> &#8211; Usually for a few hours at most. There have been the occasional product announcements by Google and some brilliant blog posts that have lasted for a while, but usually the blog post is on the Alexa Hot URLs for only a few hours.<br />
<em>How You Get There</em> &#8211; If you&#8217;re a blogger that wants to get noticed, you need to set yourself so you can handle the traffic. Do your homework. Do some research or uncover something that everyone will care about. For once, be a journalist. Write great content. Write something useful. Insightful. You might want to start reading <a href="http://www.billhartzer.com/pages/how-to-write-the-perfect-blog-post/">here</a> and <a href="http://www.billhartzer.com/pages/how-to-promote-the-perfect-blog-post/">here</a> about writing and promoting the perfect blog post. Network with the right people on Twitter and get it retweeted.</p>
<p><strong>The Offer</strong><br />
We love to get a great deal online. We love to get free stuff. If you&#8217;re an online retailer, then offering deals like $29 airfare deals or something more incredible will bring the traffic. Use a &#8220;great deal&#8221; as a loss leader&#8230;and sign them up to your email list to make them future customers. Give away something for free, even with free shipping: get them on your opt-in list and make them a customer for life. The lifetime value of that customer is a lot more than your acqusition cost.<br />
<em>Examples</em> &#8211; Woot.com is notorious for having great deals that hit the Alexa.com Hot URLs. But it also can be deals like <a href="http://top20.travelzoo.com/">these</a> that will get people&#8217;s interest. Jack in the Box <a href="http://coupon.jackinthebox.com/coupon/two-free-tacos_20090804.php">got it right with this offer</a>. They even have added some social bookmarking links to the page so you can help publicize it.<br />
<em>How often It Stays</em> &#8211; Not for long, but it really depends on the length of the offer. Some offers last a day and get publicized enough and tweeted and retweeted that it may just stick around for a few hours.<br />
<em>How You Get There</em> &#8211; I&#8217;ve already mentioned it above, but if you sell stuff online you need to use the &#8220;loss leader&#8221; or &#8220;free stuff&#8221; type of promotion to acquire customers or build your list. Run a PPC campaign and a banner ad campaign to promote the offer. Send out press releases. Get listed on the &#8220;deal&#8221; websites. Run a Twitter social media marketing campaign.</p>
<p><strong>The Update</strong><br />
There are many sites that have toolbars and Firefox add-ons that have lots and LOTS of subscribers and users. Issue an update and force all of your users to get that update and their web browser will take them to one particular URL. It&#8217;s that update URL that ends up on the list of Alexa Hot URLs.<br />
<em>Examples</em> &#8211; <a href="http://delicious.com/help/quicktour?tour=firefox">here</a> is a classic example. Force an update and give people a quick tour of what you just updated.<br />
<em>How often It Stays</em> &#8211; Usually about a day or so. This typically has some pretty good staying power on the Alexa Hot URLs. Amazingly enough, they last quite a bit longer than other typical URLs. But it&#8217;s because they usually have a good following and a lot of users.<br />
<em>How You Get There</em> &#8211; Build a Firefox add-on or a toolbar that everyone loves to use. Make it really useful for a lot of users. Then schedule regular updates and force them to upgrade or force an update. Don&#8217;t forget to upsell those users, though, once they are coming to your update page you can send them anywhere you want or even upsell them to a &#8220;paid&#8221; service.</p>
<p><strong>The Error Page</strong><br />
If your site goes down and it&#8217;s a very popular site that everyone uses every day then put up an error page.<br />
<em>Examples</em> &#8211; LinkedIn, for example, sometimes has issues for some reason and shows an error page. It may not be their fault, it might actually be someone who has tried to &#8220;game the system&#8221; so to speak and tried to get a lot of &#8220;friends&#8221; on the LinkedIn network. Whatever the case, if you&#8217;ve got enough errors on your site that it shows up on Alexa&#8217;s Hot URLs then you should think about doing something with the traffic.<br />
<em>How often It Stays</em> &#8211; Not for long, hopefully. After all, it&#8217;s an error page, right?<br />
<em>How You Get There</em> &#8211; Build a popular social network or a popular site and then let it go down. Or build a member site where people want to game your system for their benefit: turn off the offending account and show an error page. But why not do something useful with that traffic like upselling them or even linking over to another site while that error page is up?</p>
<p><strong>The Image</strong><br />
People love images and crazy photos. Some images are actually short videos that have been converted into animated GIF files.<br />
<em>Examples</em> &#8211; A great example is <a href="http://digg.com/d3yw3b">the Kid Owned By Mentos And Diet Coke</a> one that is actually a Digg social bookmarking link. Often it will be a Digg.com link or a Flickr.com page like <a href="http://www.flickr.com/photos/johnhallmen/3707424676/">this</a> that are just amazing photos that get popularized.<br />
<em>How often It Stays</em> &#8211; Usually about half a day, depending on how many people like the photo.<br />
<em>How You Get There</em> &#8211; Certainly you have to start with a great image. Something that people will like, obviously. It helps if you&#8217;re a popular user on Flickr.com and have a lot of friends. But it also can really help out if you are able to get a lot of people to Tweet it on Twitter, link to it from your popular blog, and maybe even use StumbleUpon to get traffic to it. Just like getting photos to show up in the organic search results on the search engines (like Google Images), you&#8217;ll need links to the file. If you can handle the bandwidth, then it&#8217;s also helpful if you allow people to hotlink to it. (Let the image show up on someone&#8217;s MySpace page but they haven&#8217;t imported it into MySpace, the image is pulled from your server every time it loads.)</p>
<p><strong>The Social Bookmark</strong><br />
It&#8217;s actually not that often that social bookmarking websites like Digg.com have URLs that make it into the Alexa Hot URls. But they do from time to time, and if they do make it then it&#8217;s most likely a good one. It&#8217;s even more rare that Delicious.com, and Reddit.com  have a URL that make the list. If you play the social bookmarking game, or just want a link to your website, then I suggest that you make it a habit of voting on and commenting on all of the social bookmarking URLs that make it into the Alexa Hot URLs. If nothing else, you&#8217;ll get some visitors and some crawls from the search engines.<br />
<em>Examples</em> &#8211; Usually it&#8217;s something like <a href="http://digg.com/playable_web_games/Red_Remover_Physics_Game">this</a> that makes it to the Alexa Hot URLs, something that appeals to ultra techy uber geeks that play video games. Or it&#8217;s just some simple pic. There seems to be a lot of images/pics lately that are showing up on the list. There&#8217;s also ones like <a href="http://digg.com/environment/Teen_Decomposes_Plastic_Bag_in_Three_Months_5">this</a> that deserve to be there.<br />
<em>How often It Stays</em> &#8211; Usually for a few hours, actually&#8230;which is a bit surprising if you ask me. It comes and then it goes as quickly as it appeared on the list. You rarely see a social bookmark on the Alexa Hot URLs in the morning, it usually is in the afternoon.<br />
<em>How You Get There</em> &#8211; You have to get your content to go hot or &#8220;popular&#8221; on Digg (which is a feat in and of itself) and then you need even more of a boost: like getting a bunch of retweets on Twitter, as well. It also helps if a &#8220;Digg this&#8221; button or Digg button also appears on the page that you&#8217;re promoting. Images and Pics tend to do well from time to time, as well. Consider using an alternative image host, though, like Flickr.com or even <a href="http://imgur.com/">Imgur</a>, as it will certainly suck a lot of bandwidth.</p>
<p>I have to say that as an online marketer I&#8217;ve been particular interested in seeing what are the most popular URLs, not just the most popular websites. We all know that Google, Yahoo, Facebook, YouTube, MySpace, Wikipedia, and Twitter have lots of traffic. But what are the specific URLs that are getting the traffic? Are you surprised that while Google.com is one of the most popular websites on the internet, the Google home page does not appear on the Alexa Hot URls list that often at all? It&#8217;s really only when Google does something big like announce a new product or service that they even appear on the Alexa Hot URLs. What&#8217;s even more interesting, though, from my research, is that the &#8220;little guy&#8221; has a very good chance of getting the massive amount of traffic you will be getting when your URL appears on the Alexa Hot URLs. And to get to noticed on the Alexa Hot URLs, you&#8217;ll need to determine which &#8220;type&#8221; you fall into and play your cards right.</p>


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		<title>Visible Measures Unveils Solution for Measuring Effectiveness of Internet Video Advertising Campaigns</title>
		<link>http://www.billhartzer.com/pages/visible-measures-unveils-solution-for-measuring-effectiveness-of-internet-video-advertising-campaigns/</link>
		<comments>http://www.billhartzer.com/pages/visible-measures-unveils-solution-for-measuring-effectiveness-of-internet-video-advertising-campaigns/#comments</comments>
		<pubDate>Tue, 17 Jun 2008 14:05:28 +0000</pubDate>
		<dc:creator>Bill Hartzer</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[visible measures]]></category>

		<guid isPermaLink="false">http://www.billhartzer.com/?p=437</guid>
		<description><![CDATA[Visible Measures has unveiled a new solution for measuring the effectiveness of internet video advertising campaigns. This new solution, called &#8220;VisibleCampaign&#8221;, provides advertisers and ad agencies with true viral reach and audience campaign performance metrics. Visible Measures is an independent third-party measurement firm for Internet video publishers and advertisers.
VisibleCampaign(TM) is a new solution that measures [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.billhartzer.com/wp-content/uploads/2008/06/visible-measures.jpg" alt="" title="Visible Measures" width="214" height="106" class="alignnone size-full wp-image-438" /><br />
<a href="http://www.visiblemeasures.com/">Visible Measures</a> has unveiled a new solution for measuring the effectiveness of internet video advertising campaigns. This new solution, called &#8220;VisibleCampaign&#8221;, provides advertisers and ad agencies with true viral reach and audience campaign performance metrics. Visible Measures is an independent third-party measurement firm for Internet video publishers and advertisers.</p>
<p>VisibleCampaign(TM) is a new solution that measures the true viral reach and audience engagement of Internet video advertising campaigns. VisibleCampaign helps advertisers and agencies understand the effectiveness of in-market campaigns and make better decisions about future video advertising investments.</p>
<p><img src="http://www.billhartzer.com/wp-content/uploads/2008/06/visible-measures-homepage.jpg" alt="" title="Visible Measures-homepage" width="350" height="244" class="alignnone size-full wp-image-439" /></p>
<p>As part of its ongoing efforts to determine the true value of Internet video as an advertising medium, Visible Measures also has agreed to conduct a series of joint projects in collaboration with Dynamic Logic, the leading digital advertising effectiveness research company.</p>
<p>Industry analyst firm IDC recently predicted that, over the next five years, Internet video advertising will be the fastest growing segment of the online marketing industry, expanding sevenfold to more than $3.8 billion by 2012(1). This strong projected market growth is predicated on brand advertisers shifting their advertising investments from traditional broadcast budgets to the emerging medium of Internet video. The industry, however, is only now beginning to explore how to measure the effectiveness of digital video advertising, and standard practices for gauging success have yet to be established. (1) IDC, US Internet Advertising 2008-2012 Forecast and Analysis: Defying Economic Crisis, Doc # 212149, May 2008.</p>
<p>VisibleCampaign gives advertisers and agencies the ability to measure the True Reach(TM) of their online video campaigns, from brand-driven paid placements to community-driven responses and reposts. At its core, the service is powered by the company&#8217;s unique Viral Reach Database(TM), a constantly updated repository that tracks video performance of over 80 million unique videos across 150 video sharing sites. As a result, VisibleCampaign can report campaign reach metrics no matter where the campaign goes or how the community responds.</p>
<p>VisibleCampaign also provides detailed measurements that show how audiences engage with video-based campaigns, so advertisers and their agencies can see not just how many times a particular ad was viewed, but whether or not the central brand messages were delivered. Understanding audience engagement makes it possible to detect emerging viewership trends, pre-test content in advance of deploying a campaign, and benchmark performance against other campaigns. This capability is made possible by Visible Measures&#8217; Video Metrics Engine(TM), which captures every interaction by every viewer in every video and computes critical engagement metrics like message exposure and initial attention.</p>
<p>Immediately available and priced on both a per-campaign and an annual subscription basis, VisibleCampaign is a technology-enabled service that provides independent third-party measurement of Internet video advertising campaigns. By measuring the True Reach and precise audience engagement of every campaign, VisibleCampaign enables advertisers and their agencies to improve campaign performance in the short-term and make data-driven decision about future video advertising investments in the long-term.</p>
<p>Visible Measures is an independent third-party measurement firm for Internet video publishers and advertisers. Their patented approach has been designed from the ground up to meet the unique challenges of measuring digital video reach and engagement. By capturing every video interaction by every viewer in every video, we provide organizations with unprecedented visibility into their online video audiences and how they engage with both content assets and advertising placements. Visible Measures is a member of the Interactive Advertising Bureau&#8217;s (IAB) Digital Video Committee and the Advertising Research Foundation (ARF).</p>


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		<title>Generating Traffic with the Publicity Wheel</title>
		<link>http://www.billhartzer.com/pages/generating-traffic-with-the-publicity-wheel/</link>
		<comments>http://www.billhartzer.com/pages/generating-traffic-with-the-publicity-wheel/#comments</comments>
		<pubDate>Fri, 23 May 2008 23:35:35 +0000</pubDate>
		<dc:creator>Bill Hartzer</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[publicity]]></category>
		<category><![CDATA[publicity wheel]]></category>

		<guid isPermaLink="false">http://www.billhartzer.com/?p=427</guid>
		<description><![CDATA[Guest Post by Mark Schumann

There are many ways to increase traffic and exposure for your website, but these techniques can often take a long time and provide frustratingly minimal results.  Instead, try to imagine what could happen if your site was being advertised on hundreds of similar sites continuously for several days.  This [...]]]></description>
			<content:encoded><![CDATA[<p>Guest Post by Mark Schumann</p>
<p><a href="http://www.publicitywheel.com/"><img src="http://www.billhartzer.com/wp-content/uploads/2008/05/publicity-wheel.jpg" alt="" title="Publicity Wheel" width="224" height="79" class="alignleft size-medium wp-image-428" /></a></p>
<p>There are many ways to increase traffic and exposure for your website, but these techniques can often take a long time and provide frustratingly minimal results.  Instead, try to imagine what could happen if your site was being advertised on hundreds of similar sites continuously for several days.  This is the goal of the Publicity Wheel, a new concept for generating a boost in traffic and exposure for website owners.  Rather than the banner/link exchanges used to generate a steady trickle of visitors, the Publicity Wheel aims to give one website (per category) full exposure and resultant benefits in traffic for an extended period of time.</p>
<p><img src="http://www.billhartzer.com/wp-content/uploads/2008/05/publicity-wheel-homepage.jpg" alt="Publicity Wheel Homepage" title="publicity-wheel-homepage" width="350" height="230" class="alignleft size-full wp-image-429" /></p>
<p>It works by providing a piece of code to site owners that will generate the banner/link to the currently-featured site within a particular category.  Every time a visitor clicks on one of these links, the Publicity Wheel member is given an associated number of &#8220;publicity points&#8221;.  These points then contribute to the selection of the forthcoming featured site generated during the next &#8220;spin&#8221;.  Consider a &#8220;wheel of fortune&#8221; scenario, where each publicity point owned provides one &#8220;slice&#8221; of the wheel.  It&#8217;s also like a lottery, but instead of buying a new ticket after each draw, points continue to accumulate even after a winner is selected, so members have a much better chance to win over time.  Winner points are reset to zero to avoid having the same sites featured each round.  This allows sites with low-traffic to benefit by still having a chance of winning each round, even with a small number of points.  </p>
<p><strong>Background</strong><br />
The Publicity Wheel was launched in early April 2008 by myself, Mark Schumann (follow me on Twitter).  I work as an e-Learning Developer in a K-12 school in Melbourne, Australia, and own 2 other websites.  The first is Edutagger, a K-12 social bookmarking site (much like Digg), which was developed primarily to provide K-12 teachers with a repository of quality resources.  The second is a concept known as the Fame Experiment, which is where the original idea for the Publicity Wheel was born.</p>
<p>The Fame Experiment, as the name implies, is an experiment on the internet fame and society&#8217;s response to it.  I had wondered about this phenomenon, where (often by accident) certain people had become famous overnight for any number of reasons.  I questioned whether this fame was restricted to the internet, and whether these people were being recognised and approached in &#8220;real life&#8221;.  As a result, the Fame Experiment was developed in an attempt to artificially generate fame by promoting a single person&#8217;s image to as may places online as possible.  Fame points are generated in the same was as publicity points, but there is only one winner.  Incidentally, this winner is yet to be selected as the experiment is still running.</p>
<p>Over time, I noticed a number of people signing up to the Fame Experiment with the hope of achieving &#8220;fame&#8221; for their websites, which of course sparked the idea for the Publicity Wheel.  The concept is similar, but the implementation and goals are very different.  Instead of one winner, the Publicity Wheel generates one winner for each category, and repeats to process every few days.  </p>
<p>The Publicity Wheel certainly isn&#8217;t for everyone, but it provides a great alternative approach to internet marketing and traffic-building that is simple to setup and use.  </p>


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		<title>Sphinn is a Dysfunctional Social Network Because Internet Marketers Don&#8217;t Understand Social Networking</title>
		<link>http://www.billhartzer.com/pages/sphinn-is-a-dysfunctional-social-network-because-internet-marketers-dont-understand-social-networking/</link>
		<comments>http://www.billhartzer.com/pages/sphinn-is-a-dysfunctional-social-network-because-internet-marketers-dont-understand-social-networking/#comments</comments>
		<pubDate>Fri, 09 May 2008 14:12:26 +0000</pubDate>
		<dc:creator>Bill Hartzer</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Bookmarking]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[social network]]></category>

		<guid isPermaLink="false">http://www.billhartzer.com/?p=421</guid>
		<description><![CDATA[Eric Lander has a great blog post about Sphinn. If you have not heard of Sphinn.com, Sphinn is a &#8220;News, Discussion Forums &#038; Networking for Search &#038; Internet Marketing Professionals&#8221; site. It&#8217;s Danny Sullivan&#8217;s social networking site for internet marketing professionals. 

Since Eric has written a great post and has pointed to my activity on [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.ericlander.com">Eric Lander</a> has a <a href="http://www.ericlander.com/197.html">great blog post</a> about <a href="http://sphinn.com">Sphinn</a>. If you have not heard of Sphinn.com, Sphinn is a &#8220;News, Discussion Forums &#038; Networking for Search &#038; Internet Marketing Professionals&#8221; site. It&#8217;s Danny Sullivan&#8217;s social networking site for internet marketing professionals. </p>
<p><img src="http://www.billhartzer.com/images/eric-lander-blog.jpg" alt="Eric Lander's Blog"></p>
<p>Since Eric has written a great post and has pointed to my activity on Sphinn, I thought that I would respond to his blog post and make some observations about Eric&#8217;s post, about Sphinn, and, more importantly, point out that the typical search engine marketer does not understand social networking.</p>
<p>Eric points to some interesting statistics. I agree that these statistics are a few weeks old. Nevertheless, they definitely get the point across. Let&#8217;s look at the statistics of Sphinn that Eric has collected:</p>
<p>Registered Users: 12,410<br />
Users with 5+ Submissions: 750<br />
Users with 2+ Comments: ~1,300<br />
Users with 1+ Sphinn: 6,259</p>
<p>To be honest with you, Eric, I have to say that I&#8217;m not surprised at all with the numbers. Really. You have to understand that the majority of the people who are members of Sphinn are internet marketers, SEOs, Online Marketers, or whatever you want to call them. What they are not is social networkers. Yes, you heard me correctly, the majority of Sphinners (Sphinn members) are not social networkers. Frankly, I would say that the majority of the users on Sphinn &#8220;don&#8217;t get it&#8221;. They do not understand that to build your own personal social network you have to add friends. You have to submit stuff. You have to comment. You have to be active. Yes, you have to vote on stuff.</p>
<blockquote><p>Unless I’m entirely off base here, and I know I could be &#8211; I believe that five submissions would classify a casual user of the network, not a leader.</p></blockquote>
<p>No, Eric, you&#8217;re absolutely not off-base here. You are correct. I would actually say that those Sphinn users who have only submitted 5 things are not even casual users. They are probably search engine marketers who have just &#8220;jumped on the bandwagon&#8221; and become a member of Sphinn because others in their industry are members there. I would not even all those people casual users, they&#8217;re just registered users. That&#8217;s it.</p>
<blockquote><p>Bill Hartzer, The Sphinnmaster<br />
Bill Hartzer (bhartzer) has cast 10,427 Sphinns. The next active user, Maki (DoshDosh) has 5,108 Sphinns. That’s 48.9% of the actvity of Bill. In other words, Bill’s out there giving our Sphinns like candy on Halloween. Stopping short of accusing Bill of just sphinning everything he sees, I’ll say this… Bill has 1 comment for every 100 sphinns cast. Continuing the comparison, DoshDosh has nearly 5 comments per 100 sphinns cast. aimclear, Sphinn’s third most active user produces nearly 12 commens per 100 sphinns.</p>
<p>I’m sorry Bill, I just don’t see how you can vote for that many items without providing more commentary. I’m certainly open to your response though. Am I just assuming too much on the numbers?
</p></blockquote>
<p>Thanks for bringing this up. Yes, really. I&#8217;m very glad that you have pointed out that I am active. Obviously very active. Take a look at how many friends I have on Sphinn. I have to admit that I visit every single day (sometimes more than once a day) and look at the Sphinn home page. And yes, I don&#8217;t have any problem with Sphinning (or voting) on everything on the home page. I actually use the Sphinn home page as one of my personal news sources. It&#8217;s a great way to keep up with what&#8217;s really going on in the industry.</p>
<p><img src="http://www.billhartzer.com/images/who-sphunn-this.jpg" alt="who sphunn this"></p>
<p>Let&#8217;s take a look at another reason why I am so active on Sphinn. I love being active. In fact, voting is a part of being active in the social networking communities. Part of being active means that you vote on your friends&#8217; stuff. And oh yeah, have you seen the &#8220;who Sphunn this&#8221; link on the Sphinn pages? </p>
<p><img src="http://www.billhartzer.com/images/who-sphunn-this2.jpg" alt="who sphinned this"></p>
<p>Wow, that&#8217;s a link back to your profile. In fact, those are links back to your profile. I guess you could actually say that there are probably 10,427 links back to my profile page on Sphinn.</p>
<p>Regarding the comments? Well, let me just say that you probably have never met me in person. I do admit, though, that I really need to start commenting more. Could you consider this blog post one large comment. Perhaps. Take a look, though at how many others are commenting. Some are just more talkative than others.</p>
<blockquote><p>Is there enough data?</p></blockquote>
<p>Sphinn is a new social networking community. There is enough data to make some pretty broad assumptions here. In fact, although Sphinn&#8217;s goal is to be a social networking community for search marketers and SEM topics, you have to realize what they community is made up of. A social network is only as good as its user base. Sphinn is made up search engine marketers. Search engine marketers are search engine marketers, They know PPC, they know SEO, they know how to get links to sites. Search engine marketers, the majority of Sphinn users, are not social networking experts. The typical search engine marketer does not understand social media. And the numbers really show it. The majority of Sphinn users are not active. Friends&#8217; stats are not available, but I would imagine that most Sphinn users have not added a lot of friends to their network.</p>
<p>Is there enough data? Yes. Is Sphinn the typical social networking community? Absolutely not. It&#8217;s a great community of search engine marketers. The typical Internet Marketer does not understand social networking. And that is not a bad thing.</p>


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		<title>Moving On from Dallas Interactive Marketing Firm VIZION Interactive</title>
		<link>http://www.billhartzer.com/pages/moving-to-dallas-interactive-marketing-firm-vizion-interactive/</link>
		<comments>http://www.billhartzer.com/pages/moving-to-dallas-interactive-marketing-firm-vizion-interactive/#comments</comments>
		<pubDate>Fri, 15 Feb 2008 21:36:10 +0000</pubDate>
		<dc:creator>Bill Hartzer</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[VIZION Interactive]]></category>

		<guid isPermaLink="false">http://www.billhartzer.com/pages/moving-to-dallas-interactive-marketing-firm-vizion-interactive/</guid>
		<description><![CDATA[For several years now, I had been the main search engine marketing expert at MarketNet in Dallas, Texas. After talking for quite some time with Mark Jackson over at VIZION Interactive, I had decided to make a move.
I worked at Vizion Interactive as the Search Engine Marketing and Social Media Marketing Manager, and have decided [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.billhartzer.com/images/vizion-interactive-logo.jpg"></p>
<p>For several years now, I had been the main <a href="http://www.billhartzer.com/about-bill-hartzer/">search engine marketing expert</a> at MarketNet in Dallas, Texas. After talking for quite some time with <a href="http://searchenginewatch.com/showPage.html?page=3625370" rel="nofollow">Mark Jackson</a> over at <a href="http://www.vizioninteractive.com/" rel-"nofollow">VIZION Interactive</a>, I had decided to make a move.</p>
<p>I worked at Vizion Interactive as the Search Engine Marketing and Social Media Marketing Manager, and have decided to move on. If you&#8217;re interested in getting in touch with me, you&#8217;re at the right place. My contact information is <a href="http://www.billhartzer.com/contact/">on my contact page</a>.</p>
<blockquote><p>Starting Monday, March 1, 2010, I am no longer with VIZION Interactive.</p></blockquote>
<p><img src="http://www.billhartzer.com/images/mark-jackson-vizion-interactive.jpg" alt="Mark Jackson VIZION Interactive"></p>
<p>VIZION Interactive was founded by Mark Jackson on the premise that honesty, integrity, and transparency forge the pillars that strong partnerships should be based upon. That&#8217;s one reason (okay, that&#8217;s several reasons) why I chose to work with Mark and VIZION Interactive. I&#8217;m proud to say that I will be a part of this amazing team of online marketers.</p>
<p>While I&#8217;m moving over to VIZION Interactive, I cannot say enough about the amazing people at MarketNet. My time at MarketNet has been inspiring and amazing to say the least.</p>
<p><img src="http://www.billhartzer.com/images/vizion-interactive-homepage.jpg" alt="VIZION Interactive"></p>
<p>My emphasis at VIZION Interactive will be primarily focused on organic or &#8220;natural&#8221; search engine optimization and social media marketing. I look forward to combining my SEO, content creation (writing), and social media marketing expertise to make our clients successful in their online businesses.</p>


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		<title>Andy Beal Launches Marketing Pilgrim Internet Marketing Job Board</title>
		<link>http://www.billhartzer.com/pages/andy-beal-launches-marketing-pilgrim-internet-marketing-job-board/</link>
		<comments>http://www.billhartzer.com/pages/andy-beal-launches-marketing-pilgrim-internet-marketing-job-board/#comments</comments>
		<pubDate>Mon, 29 Jan 2007 20:26:36 +0000</pubDate>
		<dc:creator>Bill Hartzer</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[andy beal]]></category>
		<category><![CDATA[internet marketing job board]]></category>
		<category><![CDATA[job board]]></category>
		<category><![CDATA[Marketing Pilgrim]]></category>

		<guid isPermaLink="false">http://www.billhartzer.com/pages/andy-beal-launches-marketing-pilgrim-internet-marketing-job-board/</guid>
		<description><![CDATA[Andy Beal, the Marketing Pilgrim, is launching a job board in an effort to assist ex-MarketSmart Interactive employees. As you might recall, MarketSmart Interactive has recently laid off their internet marketing employees and is no longer offering internet marketing/search engine marketing services.

With the laying-off of so many talented marketers from MarketSmart Interactive, I wanted to [...]]]></description>
			<content:encoded><![CDATA[<p>Andy Beal, the <a href="http://www.marketingpilgrim.com">Marketing Pilgrim</a>, is <a href="http://www.marketingpilgrim.com/2007/01/internet-marketing-jobs.html">launching a job board</a> in an effort to assist ex-MarketSmart Interactive employees. As you might recall, MarketSmart Interactive has recently laid off their internet marketing employees and is no longer offering internet marketing/search engine marketing services.</p>
<blockquote><p>
With the laying-off of so many talented marketers from MarketSmart Interactive, I wanted to give them as much help as I can in finding a new home. So, I&#8217;m inviting any employer to post their job listing for FREE, using the coupon code â€œPILGRIMBETAâ€. The coupon is good for a single-category, 30-day listing and expires February 12th. After that it&#8217;s just $47 a listing.
</p></blockquote>
<p>If you use the PILGRIMBETA code then you can get listed for free; it expires February 12, 2007. These free listings are primarily for MarketSmart Interactive, but there are actually other reasons why Andy is launching this internet marketing job board. I, too, have been inundated by requests from recruiters looking to help hire people in the internet marketing industry. <span id="more-26"></span></p>
<blockquote><p>
For many years, I&#8217;ve received emails from recruiters, asking me to recommend someone for an open position. I&#8217;ve also had many marketers contact me with their resume, asking if I know of any company hiring. Finally the light-bulb went on and, thanks to a partnership with JobThread.com, I&#8217;ve launched a job board dedicated to online marketing careers.</p>
<p>Helping us with the launch are jobs listings from Microsoft, iProspect, High Rankings, SEO Inc, Channel Advisor, The Rimm-Kaufman Group and Fox Interactive Media.
</p></blockquote>
<p>The new job board is <a href="http://jobs.marketingpilgrim.com">here</a>, go ahead and check it out. The site allows &#8220;companies to post their open job listings for any position related to internet marketing, online advertising, web development, blogging and search engine marketing.&#8221;</p>
<p>I have to admit that we&#8217;ve received a few requests from recruiters to add a job board or their job posting to the Dallas Fort Worth Search Engine Marketing Association website, but from now on I think I&#8217;ll just go ahead and forward any of these requests to the new Marketing Pilgrim internet marketing job board. By the way, I&#8217;ll be adding some positions to the board there, as well; MarketNet.com is looking for some good search engine marketers.</p>


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