Bill Hartzer

Pharmaceutical Consumer Marketers Beginning to Embrace Online Innovations

Manhattan Research, a healthcare marketing services company, has revealed the latest findings from their Cybercitizen(R) Health v7.0. Cybercitizen(R) Health v7.0 is a multi-year, multi-client study and advisory service focused on understanding consumers' use of information and technology for healthcare. Included in the findings are three trends pharmaceutical marketers need to consider ...

SearchMedica Now Finding Relevant and Most Recent Search Results

SearchMedica, the specialty-oriented medical search engine, has enhanced its search engine. It now allows internal medicine and family practitioners to sort their search results by publication date. Not only does SearchMedica allow doctors to find the most relevant information, they can now find the most timely information. This is important, ...

Battle Between Google and Microsoft Could Trigger Backlash in Healthcare Biz

Wireless Healthcare, independent UK based analysts specialising in the application of mobile and wireless technology in the healthcare sector, says that the battle between Google and Microsoft could trigger a backlash in healthcare. They say that if Google and Microsoft enter the healthcare sector, it could be lead to ...

Amazon.com Shuts Down Amazon Associates Affiliate Program

Amazon.com has "jumped the gun" so to speak and shut down its affiliate program, the Amazon Associates Program, to associates who live in the State of North Carolina. Amazon.com is taking this unprecedented step of shutting down their affiliate program ahead of what they're calling an "unconstitutional tax collection scheme ...
June 24th 2009
Tags: Word of Mouth Marketing 3 Comments

Zuberance Webinar June 24 Shows How to Turn Word of Mouth into Sales

Zuberance, a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn "word of mouth" into actual ...
June 18th 2009
Tags: Internet Usage 6 Comments

comScore Releases May 2009 Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), has released its monthly comScore qSearch analysis of the United States search marketplace. In May 2009, Americans conducted 14.3 billion core searches. Google's websites continued to lead the US search market in April 2009 with 65.0 percent of the searches conducted, followed by Yahoo! (20.1 percent), ...
June 17th 2009
Tags: Ask.com, Search Engines 9 Comments

Ask.com Unveils Database of 300 Million Questions and Answers

Got a question? Well, according to Ask.com, they have the answer. Well, apparently they now have the answers to 300 million questions. Ask.com has unveiled a database of 300 million "Q&A pairs". Ask.com used their "proprietary core search technology" launched in the fall of 2008 and came up with 300 million ...
June 8th 2009
Tags: Search Engine Marketing 18 Comments

User Centric Releases Results of Eye Tracking Study: Google Versus Bing

User Centric has released the results of an eye tracking study that compares data between Google and the new Microsoft search engine Bing. What is interesting to note is that sponsored links are attracting more attention than they are on Google. Google users appear to be more aware of the ...

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