April 27th 2010
Tags:
Branding
4 Comments
By BJ Bueno, guest author
Harley-Davidson, Nike, Playboy, Coca-Cola, VW, and Apple logos have been permanently etched into the skins of customers worldwide. Why do they do it? Why do these raving fans, or Brand Lovers, scorch their bodies with a company’s mark? And what can marketers and brand managers ...
July 30th 2007
Tags:
Branding
27 Comments
First, it was "America Online". Then, in 2006, "America Online" changed its name to "AOL". Now AOL will reportedly change its name, yet again, to TMZ.
In April, 2006, America Online announced that after 15 years it was "retiring the name America Online and will now officially be known ...
July 26th 2007
Tags:
Branding
2 Comments
According to the BusinessWeek/Interbrand annual ranking of the top 100 best global brands released today, Google, Zara, Apple, and Nintendo are among this year's top gainers. Google ranks 20th in the list. Yahoo! ranks 55th in the list.
This is the seventh year that BusinessWeek has teamed up with ...
March 3rd 2007
Tags:
Branding,
Search Engine Marketing
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By Guest Writer Steve Waganer
Success and failure of a particular business depends upon the kind of publicity done. This is true in the case of online and other businesses also. There are different methods that can be used for the promotion of any goods or services, but the key lies ...