July 30th 2007
Tags:
Branding
25 Comments
First, it was "America Online". Then, in 2006, "America Online" changed its name to "AOL". Now AOL will reportedly change its name, yet again, to TMZ.
In April, 2006, America Online announced that after 15 years it was "retiring the name America Online and will now officially be known ...
July 26th 2007
Tags:
Branding
One Comment
According to the BusinessWeek/Interbrand annual ranking of the top 100 best global brands released today, Google, Zara, Apple, and Nintendo are among this year's top gainers. Google ranks 20th in the list. Yahoo! ranks 55th in the list.
This is the seventh year that BusinessWeek has teamed up with ...
By Guest Writer Steve Waganer
Success and failure of a particular business depends upon the kind of publicity done. This is true in the case of online and other businesses also. There are different methods that can be used for the promotion of any goods or services, but the key lies ...