Cyber Monday Publicity Stunt: Amazon Octcopter Package Delivery

Today is Cyber Monday, Monday December 2, 2013. What better to get free publicity (and plenty of it, mind you) by coming up with a publicity stunt. I’m going to go out on a limb here, and call it like I see it: Amazon’s Jeff Bezos’ appearance on CBS television last night on 60 Minutes was nothing but a publicity stunt. Perfect timing, too, huh? Right before Cyber Monday.

amazon prime air drone

According to cNet:

In the next five years, the Internet retail giant expects to use small drones to deliver packages to customer doorsteps within 30 minutes of their order.

I can imagine this technology, which would be welcome in certain cities, would be feasible. I just don’t know how they would pull it off, though, as wouldn’t there be issues with people taking the package and then putting it in a place outside so that the octocopter can take off again? What if someone actually KEPT the device? What then?

Okay, so let’s take a look at Amazon’s new “delivery system” that they’re supposedly testing:

Why am I so skeptical? Why do I think this is nothing but a publicity stunt by Amazon to get free publicity just before (and on) Cyber Monday?

Do you remember the Domino’s Pizza publicity stunt done back in June 2013? 6 months ago? Take a look:

And in case you miss your drone delivery, you will probably get one of these notices from Amazon:

Paul Walker Accident Very Similar to Corey Rudl Crash: 2005 Porsche Carrera GT

On Saturday, November 30, 2013, Paul Walker, along with his friend Roger Rodas were tragically killed in a car crash in which they riding in a 2005 Porsche Carrera GT. This is very eerily similar to the 2005 car accident in which Corey Rudl, an internet marketing pioneer, was tragically killed. In both accidents, they were driving a 2005 Porsche Carrera GT., similar to the model shown below:

Porsche Carrera GT

In the 2005 accident, Mr. Rudl’s family ended up settling a lawsuit with Porsche and the racetrack owners where the accident occurred. In the lawsuit, Corey Rudl’s family claimed:

the sports car was not equipped with Electronic Stability Control, a feature that would have prevented Mr. Rudl’s death. This is according to Craig McClellan, who represented the Rudl family in the lawsuit. The lawyer and the family says that the “track was dangerously designed with the concrete barrier that the Porsche hit being placed in the “run off” area where the vehicle is supposed to be given room to slow down.”

Regarding the 2005 Corey Rudl accident and lawsuit, Auto Blog wrote an article updating the situation with the lawsuit:

Tracy Rudl, the wife of passenger Corey Rudl, filed a lawsuit claiming gross negligence by many parties associated with the track event. She recently received a settlement of approximately $4.5 million. The contributing parties to the settlement fund were 2% from the merging Ferrari driver, 8% from Porsche, 41% from California Speedway and Ferrari Owner’s Club and finally 49% from the Carrera GT driver’s estate.

This really begs the question: if the 2005 Porsche Carrera GT was equipped with Electronic Stability Control, could Paul Walker’s tragic death have been avoided? I realize that speed were most likely factors in both crashes. But I find it kind of a weird coincidence that both of these crashes involved a 2005 Porsche Carrera GT.

Super Secret Marketing Tip for My Facebook Followers

Today, I decided that I would share a really super duper online marketing tip on my Facebook page. This tip has to do with domain names, but not just any domain names. You have to have a good domain name along with good traffic to that domain name in order to market your business online.

Unfortunately, I cannot get into details about this really super duper online marketing tip here on my blog. But, if you have “Liked” my Facebook page, which is then you probably already have seen this tip.

There hasn’t been one of these “killer” marketing tips around nowadays that when something like this comes along, I just have to share it with others.

So go ahead: “Like” my Facebook page here:

I promise that you won’t regret it.

Dear Blog Comment Spammer: I Think Your Comment Spam Tool is Broken

blog spam

Photo courtesy blog

Dear Blog Comment Spammer, who just left a comment on one of my recent blog posts:

I think whatever software tool or script that you are using is broken. Or, you simply you are so dumb that you do not know how to use it properly. Whatever the reason, you should have noticed that none of the blog comments that are left on my blog actually allow outgoing links to websites. I am more interested in the conversation, and the comments by real people that are left on my blog posts: and I love engaging and talking with my blog readers.

But in case you thought that you were doing a great job at getting your comment spam to show up on blogs all over the place, I should tell you that the comments that you are attempting to leave just won’t cut it. I don’t even think an automated bot of some sort would allow comments like these on a blog. Here is a copy of the blog comment spam that you left. I think it’s hilarious, if you ask me. And yes, you had better go look at your script, because it just isn’t working right for some reason. Can you tell?

{I have|I’ve} been {surfing|browsing} online more than {three|3|2|4} hours today, yet I
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I {couldn’t|could not} {resist|refrain from} commenting.
{Very well|Perfectly|Well|Exceptionally well} written!|
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{Saved as a favorite|bookmarked!!}, {I really like|I like|I
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{and the|and also the|plus the}rest of the {site is|website is} {also very|extremely|very|also really|really} good.|
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Money and freedom {is the best|is the greatest}
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{Superb|Exceptional|Outstanding|Excellent} Blog!|
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you|Many thanks|Thanks}, I appreciate it!|
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{New Caney|Kingwood|Huffman|Porter|Houston|Dallas|Austin|Lubbock|Humble|Atascocita}
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PayPal Policy Encourages Deceit, Fraud, and Theft by Buyers

Here’s an interesting case of fraud, deceit, and outright theft by a PayPal buyer against the seller. By siding with the buyer in this particular case, PayPal is encouraging fraud and deceit, allowing buyers to steal merchandise from honest sellers. I am usually a fan of using PayPal, but this case makes me not want to sell any merchandise: ever, using PayPal.

PayPal Acceptance Mark

Let’s say, for example, I purchased a laptop computer from Dell using PayPal. Dell shipped the laptop to me, and for some reason I decided to ship the laptop back to Dell, because I didn’t want it. But, before I shipped the laptop back, I opened the laptop, took out the hard drive, the wifi, and the keyboard and used a screwdriver to scratch the screen. It was shipped to me in a new condition, with certain components. Dell would expect that laptop in the same exact condition as it was sent. In this case, I would probably not receive my money back. I still had the hard drive and the wifi components.

This would certainly not fly with Dell. But, with PayPal, buyers are encouraged to deceive and steal from sellers, just the opposite of what would happen if I stole a hard drive from a Dell laptop.

Let’s look at this extraordinary example of how PayPal encouraged deceit and theft, and ultimately sided with the buyer: who stole merchandise from the seller, and even receiving all of their money back (including what they paid for shipping). Not only did the buyer get the merchandise–they got it for free (and free shipping too!).

Let’s start with the overview of what happened in this extraordinary case. This is an account directly from the seller. We have attempted to reach the buyer for his side of this story, but have been unable to reach the buyer.

“The buyer, from Florida, contacted the seller to purchase a 4DTV satellite receiver. He paid us $132 ($100 plus shipping costs). Upon receiving the item via UPS, he claimed that item was damaged. He filed a claim with UPS, and UPS approved the claim. the seller, at the same time, filed a claim with PayPal, to receive all of his money back. UPS paid us, the seller, for the claim because the buyer continued to harass the UPS Store via phone. PayPal instructed the seller to send the merchandise back in the same condition in which he received it. The seller received the shell of the satellite receiver back from the buyer, missing the inside electronics of the receiver, as well as the remote and manual. It is the seller’s conclusion that the buyer stole the interior “guts” of the satellite receiver, including the remote and the manual to the unit, and file a claim with UPS and PayPal in order to receive the receiver for free (including shipping) and receive the claim money from UPS. We believe the seller has conducted fraud, harassed several individuals and businesses during this transaction, and the item’s electronics have been stolen from the seller.

07/08/2013-12:36pm Central Time – the buyer (name and address removed, purchased, via PayPal, a DSR922 4DTV satellite receiver for $132.00 ($100 plus $32 shipping fee).

07/09/2013 – Item was shipped from the UPS Store, insured.

07/12/2013-3:35pm Central Time – Item delivered by UPS to the buyer’s home. Receipt attached.

07/12/2013-2:41pm Central Time The seller received a phone call from the buyer telling her that the back corner of the merchandise was dented in. He asked if we would mind if he filed a claim with the shipper, UPS. The seller told him to file a claim. He also sent a picture of the dent via cell phone.

8/22/2013 21:32 PDT – The buyer filed a claim with PayPal, to get all of his money back from PayPal. PayPal’s notes are as follows: Buyer: Item came damaged

08/23/2013 – UPS approved the claim.

08/29/2013 We (the seller) received a phone call from the UPS Store telling us that the claim was being paid to us, the seller, and not to the buyer per UPS rules on claims. The UPS Store’s manager told the seller that they were paying us, the seller, because she was scared to send the buyer, a check, with her name on it.

09/05/2013 12:15pm – We (the seller) received a phone call from the buyer pretending to be a representative of PayPal. He wanted to know if we (the seller) had received the box back yet. The seller, confused about the strange call, replied, “No” and hung up the phone.

09/06/2013 – We (the seller) deposited the UPS check, received from the claim.

09/12/2013 – We (the seller) received a box via USPS at the post office and signed for it. The box was marked over and over “damaged” when received at the post office. USPS told the seller that she could file a claim if the inside item was damaged. She declined because we knew the item was damaged by UPS prior to the item being shipped. The seller returned home to open a partial opened box to see that the item was completely destroyed, obviously by hand. The type of damage done to the item could not have occurred during shipping. Inside, video cypher mother board has been removed, the back plate has been ripped off, the front of the receiver was beaten with some type of hammer or screw driver and everything, including the plastic cover on front, is missing. The manual for the receiver is missing, the remote control is missing, the antenna is missing, and the power cord missing. See the attached pictures. This type of damage to the receiver and the stolen parts from the unit could not have occurred due to shipping damage. All of the major parts are stolen from the receiver, making it completely inoperable and only a “shell” of a unit.

Below are photos of the returned merchandise, as sent back from the buyer:



09/13/2013 – We (the seller) contacted PayPal via phone and told them that the item was damaged, not in the original condition, and missing the majority of its parts (parts were stolen). The PayPal representative told us that the buyer’s claim would be denied.

9/14/2013 – PayPal refunded all of the money ($132) to the buyer. This includes the $32 the buyer paid for shipping costs.

9/15/2013 – PayPal instructed, the seller, to file a police report within 10 days.

09/16/2013 – The seller called the UPS store claims adjuster and spoke to April Johnson, in an attempt to receive any information or photos of the item when the UPS claim was made and before the item was shipped back to us, the seller. Mr. Johnson told the seller that there was no printable paperwork, only internally-typed information about the claim that was paid by them. It stated that the item was crushed and the box was dented.-The phone number to the UPS Store Dispute department is 1-877-225-7625.

9/21/2013 – The seller, instructed by Paypal, filed an affidavit with Paypal, and the the whole “story” as shown above. The signed, notarized statement, claimed that the item was partially returned, missing the majority of its parts, including the main “motherboard” of the receiver, as well as the remote control, the manual, the antenna, and the power cord. The seller uploaded all of the photos, receipts, and notarized statements.

9/21/2013 – Paypal, upon receipt of all the supporting documentation, very promptly sided with the seller, stating the following:

On 9/22/13 10:03 AM, “” <> wrote:

Hello (SELLER),
We received your request to appeal the following complaint.
Transaction Details
Buyer’s name: XXXXX XXXXXXX
Buyer’s email:
Transaction ID: xxxxxx
Transaction date: Jul 8, 2013
Transaction amount: $132.00 USD
Your transaction ID: xxxxxxx
Case number: PP-002-xxx-26xxx5-xxx5

We have completed our review to your appeal for the above case. The damage noted in your appeal was cited by your buyer as the reason for the complaint and you have been compensated for the damages by UPS. Therefore, our original decision remains. We cannot refund you above and beyond the transaction amount. In addition, you have both, the funds for the item provided by the UPS insurance claim as well as the item, regardless of the items current condition. We regret any inconvenience this may have caused you and encourage you to work directly with your buyer for further resolution. We appreciate your patience and cooperation regarding this matter.

Protection Services Department
PayPal, an eBay Company
Copyright © 1999-2013 PayPal. All rights reserved.

The above is an account and overview of the case as provided by the seller. I’ve tried to reach out to the buyer to get his side of the story, but have not heard back from the buyer. (I’m not surprised, as he may know that he deceived the seller, PayPal, and got merchandise for free.)

Well, apparently, even though the item in question was NOT returned (only the shell of a satellite receiver was received by the seller), PayPal sided with the buyer in this case, and gave the buyer ALL of his money back, including the shipping charges. The buyer stole the majority of the parts of the unit, including all of the internal motherboard and other accessories. This was not damaged–it was stolen by the buyer.

By making this decision on this case, PayPal encourages buyers to buy items that include parts (such as hard drives, motherboard, and accessories), return parts of the items (even just the exterior metal of something) and not have to pay for items, including shipping charges. This is outright theft and deceit, and PayPal should stop practices such as these. There is enough fraud going around the internet right now–we do not need PayPal to encourage it like this.

What’s your experience with PayPal? I’ve heard that they tend to always side with buyers–and almost never defend the sellers cases such as this.

How To: Make Your Old Blog Posts ROCK in the Search Results

Blogs posts have dates on them. They’re typically just like a news article that’s posted on a local news website. After a period of time, your blog posts become “old news”. Therefore, the search engines (mainly Google) won’t rank your old blog post as well as it previously did, even though you did everything you can: such as verify Google Authorship, get is socialized, and even get lots of links to it.

Old blog posts just don’t have the same “oomph” as they did when you first posted that blog post.

Did you know that it’s possible to revive your old blog posts and make them ROCK (rank much better than they did before) in the search results? Here is a little-known trick that I have been using for a while now. Some wouldn’t necessarily call this a trick per se, but it’s an interesting use of “the system” that Google has set up. The way the Google algorithm deals with blog posts.

So, here is how to revive an old blog post in the search results so that it ranks better than it ever did:

1. First, find the old blog post and edit it. I use WordPress, so after logging in and going to the post, I can simply click “edit” to edit the post.

2. Copy the title and the full text from the blog post. If there were embedded images, that’s fine, keep those. You should be editing the blog post using the “text” or “html” option in the WordPress Dashboard. Copy it all.

3. Paste the code from the blog post (all of the text), including the title, into Notepad or another text editor.

4. Go into WordPress and start a new page. Not a new post, but a new page.

5. Copy the title and the whole entire old blog post into a new page on your site.

6. Publish the page.

7. View the page to make sure that everything copied over just fine.

8. Copy the URL of the new page.

9. Go back and edit your original blog post. Add the following meta tag into the post:

canonical tag

Where “new-blog-page” is the URL of your new blog page that you just created. You can learn more about the canonical tag here or here.

10. Save the blog post.

11. Socialize the blog page, you will want to tweet it, share it on at least a few social sites in order to get it crawled and indexed.

Once you’ve done this, and added the “rel canonical” canonical tag onto the old blog post, you’re essentially passing on all of the “SEO value” over to the new blog page. Google likes blog pages more than they do blog posts (since it’s an old blog post that may not be as timely as it used to be).

The great part of this is that the blog post is still live–so it will still get traffic. But, what will happen is that the new blog page will end up ranking much better than the old blog post ever did.

Oklahoma Tornado Relief: Domain Name and SEO Services Charity Auction

Oklahoma Tornado Relief Charity Auction

From the combined efforts of Domain Boardroom (of which I am a proud member),, and myself, along with my buddy Elliot, victims of recent Oklahoma Tornado tragedy will benefit from money raised during an online auction. Several prominent members of Domain Boardroom have donated several very good domain names, has graciously donated their services, and I have decided to provide a full Search Engine Optimization Audit, as well.

In an effort to raise funds for the victims, Domain Boardroom and its members are sponsoring an auction on Elliot’s blog, and ALL proceeds will go to the American Red Cross’ Oklahoma City chapter, which is helping victims. Domain Boardroom members have donated domain names, gift certificates, and services towards this effort. (Big thanks to Donna Mahony for organizing this).

Here’s how the auction works:

Bidding for each auction lot will have a starting bid of $10, and bid increments will be $10. There are no reserve prices other than the minimum bid. Auctions will end on Friday, May 24 at 5pm EDT. At that point, the highest bid for each item will be deemed the winner.

You must go to this post here in order to bid by commenting on the post. To bid, post a comment on the post with your bid amount. You must use a valid email address, and if you are the winner, that email address will be used to start escrow.

I am really hoping that the price for the SEO audit goes high–I’ll be putting my full efforts into this SEO Audit, and the winner will definitely get their money’s worth this time. An SEO Audit of your website includes analyzing the website in depth (looking at all on-page as well as off-page factors), as well as looking at the website’s overall industry and competition. An SEO Audit typically includes all the recommendations for fixes on the site and recommendations going forward—-all based on the goals for the website that website owner provides.

Happy Bidding! Let’s raise a lot of money for the victims of the recent Oklahoma tornado tragedy.


Why I Changed My Legal Name from Bill Hartzer to

I finally got to meet with the judge here in Kaufman County, Texas last week, and as of today, I am no longer officially listed on the books as “Bill Hartzer”. My legal name is now officially “”. I decided to make this bold yet subtle move in order to promote my own blog and my own career as an internet marketing blogger.

Bill Hartzer Legally Changes Name

If you have any question about this, whether or not I actually changed my name from Bill Hartzer to, here is the Bill Hartzer Name Change.

There have been others in the past that have changed their legal name, but based on my research, I have not found anyone who has officially changed their name to something that reflects the name of their blog. Along with the “dot com” in it. Of course we have Kim Dot Com, and then there is the guy who legally changed his name to Mark Zuckerberg.

But in this case, I have decided, after some serious thought, that I would officially change my name to, then name of my internet marketing blog.

If you’re interested in blogging about my name change or are a news outlet or a member of the media wanting to talk about my recent name change to the name of my blog, then I have gone ahead and provided you with a quote below that you can use:

After months and months of corresponding with several internet marketing experts, as well as those family members of mine who would most affected by this, I have made the decision to change my name. I realize that this move is unprecedented, and that people would be skeptical–but for those who know me and for those familiar with my online antics, I am sure that they are not surprised by my latest self-promotional move.

So, those who know my previous online antics, and for those who are familiar with my blatant, self-promotional antics and promotional tactics online, are you really surprised that I have changed my legal name to the name of my internet marketing blog,

Frankly, I was pretty amazed at the fact that it was so easy to legally change my name from Bill Hartzer to I simly filled out some paperwork, actually I downloaded the proper form for the State of Texas, and went ahead and filled it out. A few weeks ago I dropped by the Kaufman County Texas courthouse (you may be familiar with it, the Kaufman County courthouse and the District Attorney’s office has been in the news lately). After finding the right office to give the paperwork to, I then was instructed that I had to get the document notarized. Well, after getting it notarized, which cost about $30 to get handled, I went back to the courthouse and got a court date. It was the end of last week when I finally got the court date–and five minutes in front of the judge and bingo–I got my wish, which was to legally change my name.

The History Behind My Name Change
Ever since I started my site–I got back in the early 2000s–I have wanted to get more publicity for the site. I originally had a static web site on the, but after a few years decided to turn it into an internet marketing blog, well, first it was just a blog. After a while, I realized that you really needed a lot of links to your web site in order to show up well in the search engine rankings. Turns out that most of the links that I got were using my name, Bill Hartzer, which was fine. But after the Google Penguin algorithm update came along, I realized that one of the things that I needed to do was change the anchor text of a lot of the links pointing to my web site, that I really have too many links with my brand name, Bill Hartzer. So, I had this brilliant idea that if I legally changed my name to, then I could get more links to the web site through this self-absorbed self-promotional opportunity. And bingo–a light went off in my head, that I would also get links with a different anchor text. Not necessarily the exact anchor text I want, but it was a change. So here I am, now legally changing my name to, the name of my internet marketing blog. That’s why I decided to change my name.

So, going forward, from now on I am no longer known as Bill Hartzer. I am officially, legally, known as, they guy with the internet marketing blog.

CNET Downloads Now Come with a Bonus: Unwanted Programs and Spyware

CNET Downloads, formerly a trusted source of downloads, now comes with an unhealthy dose of unwanted programs and add-ons installed on your PC without your consent, changed default search settings, and spyware. It’s now unsafe to download anything from CNET.

I spent about half an hour installing and then cleaning up (uninstalling and removing spyware) from my PC after downloading a useful program that I’ve used for a long time–to do screen captures. It’s really a good program that’s easy to use (Camstudio). But after installing, I became disgusted with CNET.

CNET Downloads with Spyware

I don’t know about you, but I am officially DONE with CNET and their “CNET Downloads” area or “feature”. It used to be that you could trust the downloads from CNET. But that’s now history. Stay away from CNET. Downloading something from there will add all sorts of spyware and unwanted programs and toolbars and even change settings on your PC without your knowledge.

I am absolutely disgusted with CNET right now.

You would think that by downloading a program from CNET that your download wouldn’t install all sorts of spyware, malware, and junk programs that you don’t want on your PC.

Rather than downloading a program directly from the software developer’s site, I (mistakenly) thought that it might be ‘safer’ to download from CNET. Boy was I wrong! Not only did I get the program I wanted (a screen capture /video screen capture program) but I also got:

– my default search settings changed
– an add-on to Microsoft PowerPoint installed called “visualbee” that I didn’t want
– a toolbar added and installed on Firefox that I didn’t ask for
– an online coupon program called “Coupon Companion” that I didn’t ask for.
– some other programs installed and I cannot figure out what they do. One even had only an “uninstall” feature that the Microsoft Window “add/remove programs” feature didn’t know what to do with.

Goodbye CNET, I can no longer trust you anymore. You’ve officially “sold out” to the spammers and to the spyware creators, and will never again gain my trust. And you did this just for a few bucks.

It’s a shame that CNET had to ruin our relationship this way.

It seems as though I’m not the only one who has caught CNET Downloads inserting spyware and unwanted programs into their downloads. Take a look here at what has to say: Caught Adding Malware to Nmap & Other Software

It is bad enough when software authors include toolbars and other unwanted apps bundled with their software. But having insert such things into 3rd party installers is even more insidious. When users find their systems hosed (searches redirected, home pages changed, new hard-to-uninstall toolbars taking up space in their browser) after installing software, they are likely to blame the software authors. But in this case it is entirely’s fault for infecting the installers! So while takes the payment for exploiting their user’s trust and infecting the machines, it is the software authors who wrongly take the blame! Of course it is users who pay the ultimate price of having their systems infected just to make a few bucks for CNET.

Suspected Criminal Drops Smartphone: Law Enforcement Responds Appropriately

In an interesting turn of events during a shoplifting attempt at a local Walmart Store, a local law enforcement officer in Canton, Texas, recovered the suspected criminal’s smartphone. And the officer used the smartphone owner’s own Facebook account to send him a message:

Here is the message that Officer Bradshaw, from the Canton Texas Police Department, left on “Bryan Ward’s” smartphone:

Hey Bryan… Officer Bradshaw here with the Canton Police Department. It seems that you dropped your phone durig your attempt to steal the 46 ” LCD TV that you left behind from our local Wal-Mart, which is valued at $863.84. The sales associate stated you could run really fast. Lets hope this is true for your sake… I would venture to say that you have the same hat on in your profile picture as you do in the recorded video that has been secured as evidence from wal-Mart. No need in advising you of your legal warning at this time. I will be obtaining an arrest warrant for you in the near future. If you have any questions or feel like turning yourself in please feel free to contact me here at the PD at (903) 567-4991. Just ask for me… Peace Out.

Well, there’s not much else I can say. How awesome is technology now? Apparently the suspected criminals aren’t getting any smarter.