How To: Make Your Old Blog Posts ROCK in the Search Results

Blogs posts have dates on them. They’re typically just like a news article that’s posted on a local news website. After a period of time, your blog posts become “old news”. Therefore, the search engines (mainly Google) won’t rank your old blog post as well as it previously did, even though you did everything you can: such as verify Google Authorship, get is socialized, and even get lots of links to it.

Old blog posts just don’t have the same “oomph” as they did when you first posted that blog post.

Did you know that it’s possible to revive your old blog posts and make them ROCK (rank much better than they did before) in the search results? Here is a little-known trick that I have been using for a while now. Some wouldn’t necessarily call this a trick per se, but it’s an interesting use of “the system” that Google has set up. The way the Google algorithm deals with blog posts.

So, here is how to revive an old blog post in the search results so that it ranks better than it ever did:

1. First, find the old blog post and edit it. I use WordPress, so after logging in and going to the post, I can simply click “edit” to edit the post.

2. Copy the title and the full text from the blog post. If there were embedded images, that’s fine, keep those. You should be editing the blog post using the “text” or “html” option in the WordPress Dashboard. Copy it all.

3. Paste the code from the blog post (all of the text), including the title, into Notepad or another text editor.

4. Go into WordPress and start a new page. Not a new post, but a new page.

5. Copy the title and the whole entire old blog post into a new page on your site.

6. Publish the page.

7. View the page to make sure that everything copied over just fine.

8. Copy the URL of the new page.

9. Go back and edit your original blog post. Add the following meta tag into the post:

canonical tag

Where “new-blog-page” is the URL of your new blog page that you just created. You can learn more about the canonical tag here or here.

10. Save the blog post.

11. Socialize the blog page, you will want to tweet it, share it on at least a few social sites in order to get it crawled and indexed.

Once you’ve done this, and added the “rel canonical” canonical tag onto the old blog post, you’re essentially passing on all of the “SEO value” over to the new blog page. Google likes blog pages more than they do blog posts (since it’s an old blog post that may not be as timely as it used to be).

The great part of this is that the blog post is still live–so it will still get traffic. But, what will happen is that the new blog page will end up ranking much better than the old blog post ever did.

Why I Changed My Legal Name from Bill Hartzer to BillHartzer.com

I finally got to meet with the judge here in Kaufman County, Texas last week, and as of today, I am no longer officially listed on the books as “Bill Hartzer”. My legal name is now officially “BillHartzer.com”. I decided to make this bold yet subtle move in order to promote my own blog and my own career as an internet marketing blogger.

Bill Hartzer Legally Changes Name

If you have any question about this, whether or not I actually changed my name from Bill Hartzer to BillHartzer.com, here is the Bill Hartzer Name Change.

There have been others in the past that have changed their legal name, but based on my research, I have not found anyone who has officially changed their name to something that reflects the name of their blog. Along with the “dot com” in it. Of course we have Kim Dot Com, and then there is the guy who legally changed his name to Mark Zuckerberg.

But in this case, I have decided, after some serious thought, that I would officially change my name to BillHartzer.com, then name of my internet marketing blog.

If you’re interested in blogging about my name change or are a news outlet or a member of the media wanting to talk about my recent name change to the name of my blog, then I have gone ahead and provided you with a quote below that you can use:

After months and months of corresponding with several internet marketing experts, as well as those family members of mine who would most affected by this, I have made the decision to change my name. I realize that this move is unprecedented, and that people would be skeptical–but for those who know me and for those familiar with my online antics, I am sure that they are not surprised by my latest self-promotional move.

So, those who know my previous online antics, and for those who are familiar with my blatant, self-promotional antics and promotional tactics online, are you really surprised that I have changed my legal name to the name of my internet marketing blog, BillHartzer.com?

Frankly, I was pretty amazed at the fact that it was so easy to legally change my name from Bill Hartzer to BillHartzer.com. I simly filled out some paperwork, actually I downloaded the proper form for the State of Texas, and went ahead and filled it out. A few weeks ago I dropped by the Kaufman County Texas courthouse (you may be familiar with it, the Kaufman County courthouse and the District Attorney’s office has been in the news lately). After finding the right office to give the paperwork to, I then was instructed that I had to get the document notarized. Well, after getting it notarized, which cost about $30 to get handled, I went back to the courthouse and got a court date. It was the end of last week when I finally got the court date–and five minutes in front of the judge and bingo–I got my wish, which was to legally change my name.

The History Behind My Name Change
Ever since I started my site–I got BillHartzer.com back in the early 2000s–I have wanted to get more publicity for the site. I originally had a static web site on the BillHartzer.com, but after a few years decided to turn it into an internet marketing blog, well, first it was just a blog. After a while, I realized that you really needed a lot of links to your web site in order to show up well in the search engine rankings. Turns out that most of the links that I got were using my name, Bill Hartzer, which was fine. But after the Google Penguin algorithm update came along, I realized that one of the things that I needed to do was change the anchor text of a lot of the links pointing to my web site, that I really have too many links with my brand name, Bill Hartzer. So, I had this brilliant idea that if I legally changed my name to BillHartzer.com, then I could get more links to the web site through this self-absorbed self-promotional opportunity. And bingo–a light went off in my head, that I would also get links with a different anchor text. Not necessarily the exact anchor text I want, but it was a change. So here I am, now legally changing my name to BillHartzer.com, the name of my internet marketing blog. That’s why I decided to change my name.

So, going forward, from now on I am no longer known as Bill Hartzer. I am officially, legally, known as BillHartzer.com, they guy with the internet marketing blog.

Does the Perfect Blog Post Really Exist?

I have written before about the perfect blog post. Does a perfect blog post really exist? Well, that really depends on how you define the phrase, “the perfect blog post”. When it comes to a perfect blog post, I personally define it as being a blog post that meets its objectives. What are the goal(s) for the blog post? Why are you writing it, and what net effect do you want to get from it?

Every blog post should have a call to action. Whether it is just to point out information, or to give your blog readers information about a subject or maybe something newsworthy (blogworthy?), you really need to focus on the ultimate goal of your blog post. If your blog post reaches its goals determines whether or not it is the perfect blog post.

Perhaps your blog post’s goal is to get traffic and views
So, if your blog post is written because you need more traffic to your web site, then fine. That is a goal–and if it reaches its goal then it could be the “perfect blog post”. That blog post is perfect (in your definition).

When it comes to format, though, there really is apparently a perfect blog post (format). Each blog post should have certain defined features or elements. You need certain “elements” or “features” in order for readers to like your blog post. Let’s a different look at how a blog post can be perfect in such as way that it’s not necessarily my definition of a perfect blog post. But, the actual format and features of it–could just make it the perfect blog post.

Like this? Get more marketing tips from Social Triggers.

Overblog – How to Make the Most of Social Media

If you have ever tried to add your social media content to your blog, you know how troublesome it can be. Setting up automatic tweets, and posts is pretty easy, but what if you want to add stuff that is happening live? You first would have to log into your blogging account, and go through several steps before you are able to post your content. Plus, taking your laptop to the department store while you’re trying on clothes, or to the big concert that all your friends are going to would be a MAJOR hassle. For those who are looking for a simpler solution to this ever growing problem of being able to conveniently share your social media content while on the go, then you might want to check out Overblog.com.

This blogging platform brings together all the things that you love about blogging, and social media, and puts it all in one easy to navigate place. Signing up for an account is relatively simple. At the top of the website, just below the main intro video, and slide show, is a button that you click on to create a new account. From there, a pop up window appears, and you put in your email address, password, and the name that you want for your website (ex: http://socialmediaday.overblog.com). Once this step is completed, your account is created, and now you can choose to take a tour of the website. You will still need to confirm your email address in order to access all the features of the website, but you will be able to, at least, do the tour of the site.

The tour details the five most important sections of the website that you will need in order to create your own blog on Overblog.com. The first step is using a tool called FLASHPOST that lets you instantly publish any type of content that you wish to your blog – images, text, links, or videos. The icon for this tool is located towards the left side of the toolbar at the top of the screen. The next part of the tour shows you how to link your various social media accounts (Facebook, Twitter, Instagram, Youtube, etc.) to your blog. By clicking on the icons shown in this part of the tutorial you can connect some of the most well known social media sites to your blog so that whenever you post to your social media sites, that post is automatically loaded to your page on Overblog.com. For the third part of the tour, you are shown an icon in the far right side of the toolbar that says “THEME”. With this icon, you can choose the theme of your blog. The fourth part of the tour points out a picture of a gear that you click on to set your user preferences for the back office of your blog. You can also fill in your personal information, and the other basic info that you wish to share with visitors to your blog space. Finally, the all important “PUBLISH” icon rounds out the tour. With this icon, you can publish your thoughts, and ideas onto your page. This ends the guided tour of the site, and from here you click the “GET STARTED!” button to begin posting to your blog.

Truly, this website has some really great features that would make sharing your social media so much easier. One of my favorite features is the live video broadcasting feature (aka “livestreaming”). This feature gives you the capability of broadcasting a video stream LIVE from almost any mobile device (smart phone, tablet, etc.) straight to your blog. For those looking to make money with your blog, there is also the possibility of revenue sharing as well. Each member of Overblog.com is given an option to monetize their blog, if they so choose. You can even make changes to your monetization preferences, or discontinue the monetization of your blog whenever you wish.

You can also set up multi-users for your blog, and give contributors access to the editing side of your site. The blog owner sets the permissions of each contributor to either writer, poster, or reviewer depending upon how much access the blog owner wishes to give to a particular contributor. And for those concerned about how their blog will look on a mobile phone or tablet, Overblog.com has a built in feature called Responsive Design that adjusts the way your blog is displayed to a visitor depending on what type of device the visitor is using to view your blog. You can even import an existing blog to the Overblog.com platform if you’d like, and hosting is free. As of this writing, the stats section, and earnings page of this website are still under construction.

This is a great website for those looking for a better way to integrate their social media into their marketing. The live video streaming feature would be perfect for those that wish to do a live report on a trade show, or business conference. Also, being able to post from your mobile device (smart phones, tablets, etc.) is extremely convenient and makes blogging on the go even more possible. If you are looking for a new way to bring something special to your social media marketing, then you will want to take a second look at Overblog.com.

5 Easy Tips To Keep Your Company Blog Updated

Guest Post by Brendan Egan

Everyone is busy these days, and unfortunately blogging is one of those things that always seems to get pushed to the back of our to-do list. It’s probably because most of us don’t see the value in blogging, and we simply think it’s handing out free information without seeing any sort of return.

Just a few weeks ago I read a report that says companies who blog at least ten times per month earn two times as much online revenue as those who don’t. I know through personal experience with my clients that those who blog do much better all around with making money online than those who don’t. Over the years I’ve worked on marketing campaigns with hundreds of small businesses, and I’ve developed five simple tips and tricks that I share with all of them about updating their blog regularly:

If you’re really too busy, hire a writer:
You’d be surprised at how easy it is to find high quality blog writers these days. Many SEO companies offer them as part of their SEO packages and there are even specialized companies that only offer blog writing services. It isn’t too expensive either– usually anywhere from $10 to $50 per post depending on the length and niche. While this isn’t the right answer for everyone, if you own a business and typically make $100+ per hour when you’re working, it might make sense for you to hire a writer.

Write about topics you’re familiar with:

So many people don’t know what to write about when they blog, so they start to write about topics that they aren’t 100% familiar with. I personally am extremely well versed in web design and SEO, so I rarely blog about anything other than that. When I’m running low on ideas, I often visit a competitor’s blog to see what they’re writing about which often motivates me and gives me a great related topic to write about.

Post special offers and business updates:

One of the easiest blog posts you can write is an update about your business or a special offer. If you’re running a promotion, have a new product or service, a new employee, or just want to let people know you’re still there, write a blog post about it! It’s so easy to write 400-500 words about your own business, but make sure you don’t do this all the time as your blog needs to be informative and not just a sales ad.

Understand that your blog makes you money:

I rank in the top 5 positions for a handful of keywords with thousands of searches per month, but I also have over 100 blog posts on my website and I rank for thousands of long-tail keywords relating to my blog posts. I still get more traffic to my blog posts than to my highly competitive keywords, so blogging truly does deliver website visitors and leads. I know from our Google Analytics reports that our blog posts deliver about 50% of our online revenue, and without blogging we wouldn’t be very successful.

Schedule your blog posts:

As a business you probably have days where the phone is ringing off the hook, and other days when the phone doesn’t even ring. Take advantage of your down time or free time and write a few weeks worth of blog posts. Most blogging platforms allow you to schedule your posts to release on certain dates; I usually write all my blog posts for the month the first 3-4 days of the month, then schedule them to release two or three per week throughout the month — it really makes things easier!

Hopefully these five simple tips will help you keep your blog alive and updated. Once you develop a following and get some of your blog posts ranking in search engines, you’ll start to understand the value behind regularly posting to your blog. It helps people gain information they’re looking for, and it’s also a great revenue generator for businesses.

Brendan Egan is the founder & owner of Simple SEO Group, an online marketing, web design, and SEO firm that helps small businesses improve their web presence. Brendan can be reached by visiting www.SimpleSEOGroup.com

Should Your Company Blog Be Done at Home or Outsourced?

Guest Post by Dave Thomas

While some businesses pay extra special attention to their blog(s), others seem to have little to no interest in maintaining it on a regular basis.

Whether just starting a business or you have been around for some time, one of the questions you should review is are you best served doing a company blog in-house or outsourcing it?

Some companies prefer keeping the blog in-house so they can attend to it on a regular basis without having to work through outside channels. Others, however, see outsourcing the blog as a way to have a professional agency or individual that specializes in such things handling it, meaning it is one less responsibility on the company’s plate.

If you think it is time to review how you are best served with your blog, take a few things into consideration:
– Those in your company are your top assets since they should know the ins and outs of the business. Many times the blog will be handled within the marketing department, so that is where your efforts should be focused if you want to maintain the blog in-house. If you are looking to task that department with other responsibilities, then consider having the head of the company write it so it gives it more authority. Lastly, you can look to go outside the business for assistance;
– Going outside the company with the blog means that you could have a little less control over it. It also means that you either have faith in the people writing and posting it or you end up having someone in-house review each posting before it goes live. By doing the latter, you’re probably best off keeping it in-house;
– Should you choose to go outside with the blog, make sure the voice and message sound as if they’re coming from your company and not a PR firm, as having a blog that doesn’t have the tone of your business can backfire on you. While a blog can be tiresome to keep up, maintaining it in-house always seems to me to be the better option, simply due to the fact your employees know their company better than outsiders do;
– What is the message you could be sending to your clients by outsourcing the blog? Some clients may take it as you don’t have enough time for the blog, so maybe you don’t have enough time for them too. It is important to think ahead how what you do as a company will be perceived by the public, that includes blogging.

Another important issue to be consistent on is how often the company blog will run.

One of the major search engine gaffes that can befall blogs is those sites which have stale content. If the date says March 2012 and you go to a company blog that was last updated in October of 2011, you would likely pause and wonder what they have been up to.

In order to put together a consistent reader base, you need to have fresh and relevant content on the site. While every day is a stretch, content should be updated at least a couple of times during the week.

Lastly, make sure whether in-house or outsourced that the blog is keyword rich, meaning search engines will pick up on pertinent keywords and deliver traffic back to your site.

Company blogs come in all shapes and sizes.

Determine how your blog can best serve your current and potential clients, make sure it is updated on a regular basis, and track the metrics to see what kind of traffic it is getting.

You might be surprised how much of a positive impact that little old company blog can have on your business.

Dave Thomas writes extensively for Business.com, an online resource destination for businesses of all sizes to research, find, and compare the products and services they need to run their businesses.

WordPress Search Review: Yolink Search

For some time now, WordPress sites have been well known for their vast amounts of information, and content. This presents both an opportunity, and a problem. A WordPress site might have the information a visitor is searching for, but due to poor organization, it may be difficult for the visitor to locate that much needed information.

Some WordPress sites have a search bar that can be used to search the site, but oftentimes the results are less than stellar. A site visitor could also use the Google search bar for the WordPress site, but while the retrieved results are relevant to the keywords being searched for, the results themselves could lead the visitor away from the original site, thus greatly increasing the site’s bounce rate, and decreasing the stickiness of the site. What is needed is a search engine application that allows a visitor to search the original WordPress site, and deliver results that are relevant and useful while remaining on that particular site. Thanks to the efforts of TigerLogic, and WP Engine, the Yolink search plugin for WordPress was developed to help bring better search results for WordPress sites of various niches, and interests.

The Yolink plugin, which utilizes cloud-based indexing, is easy to install, and can quickly re-index the content of a site to provide accurate, and completely customizable search results. After downloading the plugin (as of this writing, for free) from the website: http://www.yolink.com/yolink/wordpress/, WordPress site owners can go through the process of installing and activating this plugin. There are a few short setup steps, but once those are done, Yolink goes about crawling the WordPress site in order to create a better search database that visitors will quickly find returns much better results than the original WordPress search bar, or Google search bar.

To better understand the difference between the built in WordPress search API, Google search bar, and Yolink, let’s imagine that we wish to search through a business website, and the search term is “business plan”. With the present WordPress built in search API, we would get several entries, many of which would be vaguely relevant to the term “business plan”. There is even the possibility of an entry with the words “business plan” in the title of the entry appearing much further down the list of search results. Using the Google search bar in the same situation, we would get relevant results, but most of the entries would be for blog posts, or sites that are not related to the site that we are currently visiting. In this respect, Yolink is superior to other search options. Yolink would give strong, relevant search results for the WordPress site that we are currently viewing, without listing other options that might lead us from the original site.

Something else that is really great about the Yolink plugin is that, upon activation, the share buttons for various social media sites would now be present on each of the site entries, and thus making it easier for visitors to share the site’s content with family, friends, and co-workers. Getting a piece of content on a WordPress site to go viral is now much easier thanks to the Yolink plugin. Also, with the Yolink plugin, visitors would be able to “look behind” clickable links, and see the searched for search terms in context to the rest of the site content without actually clicking through the links. Plus, visitors do not have to share the whole piece of content if they only find a part of the content interesting or worth sharing. With the Yolink plugin, it would be possible to pick out snippets, and pieces of content to share on social media sites like Twitter, and Facebook.

In short, the positive implications of this plugin are practically limitless. For example, many people were adversely affected by the recent Google Panda update. Although there are many factors that go into deciding which sites were to remain in the top placings, one of the deciding factors was the stickiness of a site. The fact is, many site visitors leave a site, not because the content they are looking for isn’t there, but because they were unable to FIND the desired content. With the Yolink plugin, site visitors will now be able to search a site much more successfully, and hopefully find the content that meets their needs, or most interests them. An even better caveat is that the time that is taken to use the Yolink search bar will greatly increase the time a visitor spends on a site, and that is a definite plus in regards to SEO.

How to Find Content for Your Blog

I was just looking at the WordPress dashboard for my blog and noticed that I have written 587 blog posts (this is the 588th blog post to be exact) and 31 pages of content (well, that’s 31 articles that I have posted here on my blog). I have to admit that those numbers are pretty awe-inspiring to me. I mean, really–how in the world have I come up with 587 blog posts and 31 pages of content? Well, in this blog post I am going to tell you EXACTLY how I did it. Here is how you can find content for your blog.


Do your research to find content for your blog

Before I start ranting and raving about how I personally come up with content for my blogs, including this blog right here, let me add my .02 cents about bad blog content (blog spam). There has been a lot of press and media attention lately about Google’s crack-down on content farms. I am not going to get into the search engine optimization details and other info about the Google algorithm, I will save that for another post. But I am going to say that if you are a blogger or someone who has a blog, you probably already know whether or not your content is considered a content farm. Take a long hard look at the source of your content and your ideas for blog posts. Blogging is not about scraping, spinning, rewriting, or even repurposing content. It’s about writing original content that someone else other than yourself will want to read.

That’s where the source of your content comes into play here. Let’s dig a bit deeper into possible sources of blog content, and look at the places where you might find content for your blog. There are a lot of places where you can find good content. You just have to spend a few minutes looking around the web.

First, you have to really start with a few keywords related to your blog. Let’s use this blog as an example. I actually have three major “themes” of my blog, or “interests”, you could call them “topics”. Here are a few keywords that I personally use when I’m searching for content for my blog posts:

– search engine
– social media
– social networking
– social network
– domain names
– marketing

When I mention “search engine”, that could mean a few different things: as in “search engine optimization”, “search engine marketing”, and even “search engines” like Google, Bing.com, etc.. If there is a news item, article, or something related to “search engine” that’s faily new, then I probably will be interested in it. Social media, social networking, and simply “social network” could fall into one category, and I might also use related keywords such as “Twitter, Facebook, etc.) on my list. I invest in domain names, and am interested in domain name issues, so I actually like to see what’s going on in the domain world. Marketing is also something else on my list, as well.

So, as you can see, once I have a keyword list or even one keyword that I want to write something about, I start doing some quick research. Here is a list of some of the places you could go searching using your keyword. I personally like to put myself in “investigative reporter” mode, or get in a journalistic mode when I am searching for possible blog post content.

– Google News
– Press Release Web Sites (prnewswire.com, prweb.com, marketwire.com, businesswire.com)
– Twitter (Twitter search for your keyword, pay attention to “Top Tweets”)
– Tweetmeme.com (tweets are categorized)
– Message Boards (people still use them, and they’re typically on topic)
– Google Blog search

Once you have a keyword in mind, start searching Google News. Find articles or press releases that have been recently posted on your subject. Once you find something, remember that even though someone has already written about it, you could do some more investigation and write “on a different angle” or take a different viewpoint. And you could even link out to that previous article as a source.

Press releases are getting pretty over-done now, so you really have to watch out. There are a lot of “press releases” being written that are junk, and only written for their SEO value. If you want better press release content or ideas, pay more attention to PR Newswire or Business Wire, or even MarketWire since it costs more and they still exercise some editorial control over it. Keep in mind also that if you’re going to use a press release as content for your blog post, make sure you take the time to write something that has value (just don’t regurgitate the press release unless it’s really useful information). And remember that it’s news…so you may want to jump on it quickly before 300 other sites post it.

Twitter can be helpful, but you may want to use it more for blog ideas. I like to use a combination of Twitter and Tweetmeme.com to find what people are talking about on a subject. Again, it’s more for finding blog post ideas and what people are talking about. For example, in today’s top tweets, people are talking about Jackie Chan and the rumors going around about him. You could try to investigate the original source of the rumors, which might make for an interesting blog post if you have an entertainment-type blog. Or even take another angle–write about how rumors get started on Twitter.

Message boards can be a great source of blog post content, especially if you have a blog in a certain niche. People tend to “hang out” on certain message boards, and they’ll post about something new if there is something to talk about. If you’re in a niche, then take a look at the message boards and read the “newest posts” frequently. I’m sure you will find something.

Don’t forget about Google blog search. Search for your keyword and feel free to write something that is related to what others are writing about. I often like to link out to other blog posts and give others credit where it’s due. There’s always something that someone else forgot to mention, so mention it.

There are other ways to come up with content for your blog, especially when you cannot find anything on your subject that’s recent news. You can always:

– write a review of a product or service
– write about a company in your industry
– write about a tool (online tool, software tool, or a physical tool). Lots of industries use tools.
– write about your competitor
– make a top 10 list
– write about the 10 best… in your industry
– write about the 10 worst… in your industry

Another way to come up with blog content is to get on a regular schedule. I personally like to FORCE myself (yes, sometimes it is difficult) to write something EVERY single day on my blog. There are some days when I cannot possibly come up with something, and I end up writing a blog post just like this one. Well, yes, there isn’t much news to write about so I thought I would write a blog post about finding content for your blog. Go figure. But I digress.

You can get yourself on a schedule and have one blog post that you can write every week, every month, or even every day. I know of one blog who posts the daily mortgage rates. Then there’s a company who posts the bank rates on a weekly basis in a press release. You could come up with a top 10 or top 100 list in your industry and post it on a regular basis. If you end up coming up with a “top 100 companies” in your industry, then you bet that all of those 100 companies will end up being readers of your blog every month, as they will want to find out exactly where they stand on the list.

I have to admit, even someone like myself who writes a lot and comes up with sometimes the most bizarre content in my industry, that I have trouble finding content for my blog. But honestly, it’s not necessarily all about finding wonderful content. You can’t always write some incredible blog post that ends up going viral and bringing in a lot of visitors overnight. It’s getting harder and harder to find content. But it’s out there. There is always going to be something that you can write about, even if it is trivial. What really counts, though, is being consistent.

WordPress Disabling Blog Posts with More than 100 Outgoing Links

WordPress is now disabling blogs that contain blog posts that have more than 100 outgoing links in a blog post. On one of the blogs that I occasionally post on, I experienced this first-hand. This new “rule” by WordPress involves blogs that are hosted at WordPress.com, not on blogs that are hosted on your own web server.

When I logged into my dashboard on WordPress.com today, I noticed a warning message that said that posting on the blog was disabled because they had a question about one of the blog posts on my blog. I had a gut feeling that one of the blog posts was causing an issue, and most likely would need to be edited or removed.

The blog post in question was, in fact, a blog post that contained more than 100 outgoing links to other web sites. This blog post, which I have now removed, listed other blogs that allowed “do follow” comments on them. I have no problem removing the blog post, as it was over a year old and most of the links were out of date (most of the blog, I suspect, did not work anymore). However, I do admit that I did not take the time to check them all by hand or even use a 404 checker script to check the links.

Would you say that a blog post that contains more than 100 outgoing links should be considered spam? Well, I have to admit that there are some circumstances where a list of more than 100 links should be warranted. At the same time, though, I doubt that people will really follow more than 100 links. In this particular case, though, the blog post in question was a list of “do follow” blogs, which could theoretically be used for purposes of link building or link spamming, whichever you’d like to call it.

In any case, the blog post needed to be removed anyway, as it was just not useful to most people anymore. I just did not have the time or inclination to remove it.

Thanks to WordPress, though, and their fairly new “rule” of flagging posts and pages on WordPress.com that attempt to embed more than 100 URLs. After contacting WordPress Support regarding this particular issue, here is what I received from “Anthony” from WordPress:

We currently have a check in place to monitor posts/pages on WordPress.com that attempt to embed more than 100 URLs; can ((url removed)) be removed, please? Thank you.

I do not know whether or not this is a new issue that WordPress is now dealing with, but it does seem logical to me. When can you logically say that a blog post should include more than one hundred outgoing links? I certainly cannot think of any well-written blog post that includes more than 100 outgoing links. Especially for search engine optimization purposes, a few outgoing links is a good thing. But not over 100 outgoing links.

Where do you draw the line, though? Is 40 outgoing links okay? What about 50? Or fifty seven?

Why Your Corporate Website Needs a Blog

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. If you would rather not engage in blogging, you will find alternatives that can nonetheless help you drive qualified traffic and leads for your company Internet site, as a blog might, and to obtain the search engine ranking advantages a blog might bring.


The Nuts about Southwest blog is the corporate blog of Southwest Airlines.

You don’t need to be a blogger to take advantage of the newest blogging methods. In reality, you can learn a lot about promoting your company’s products and services on the web by “doing what the bloggers do.”

The corporate world has traditionally been extremely slow to adopt running a blog. After all, adding a blog to a company Internet site is a large choice – and could have an impact on the company’s brand, as well as how the brand is perceived. Additionally, there are a great deal of maintenance requirements of a blog. For instance, who in the business will be responsible for the writing and posting around the weblog? How often will it be updated? Will the traditional weblog “comments” be added as a feature? If so, whose job would it be to “moderate” those comments?

The United States Government launched their GovGab blog, in an effort to reach out to more citizens. Several managers are assigned a day of the week when they’re responsible for posting around the blog. Each manager is charged with posting something on his or her designated day, and with moderating any feedback left by the blog’s readers, which could quickly turn out to be a full-time job in itself. A few other managers serve as backup bloggers.

Should you determine not to implement a weblog on your company site, you will find still several ways that you can benefit from utilizing the methods of successful bloggers. Let’s take a appear at the several techniques they are utilizing today to become popular, and apply them towards the on the web promotion of a company Web website.

Embrace Online Networking

Most likely the biggest, most essential “technique” that successful bloggers use today is networking. Networking with other bloggers, linking to and commenting on each other’s blogs, and even “guest blogging” for others’ blogs is typical.

Certain, corporate America does a great deal of networking. After all, that’s how a great deal of partnerships are made and how a lot of deals get done. But there’s not sufficient “networking” going on amongst corporations’ Internet sites and those responsible for maintaining the company Web website, including those in the advertising department.

Bloggers hyperlink to every other and suggest every others’ blogs; why not hyperlink to your company companions and ask that they hyperlink back to your corporate Internet website? If one business is an official “partner” with another business and will work collectively to provide solutions to their customers, why not continue this partnership around the internet level by linking both corporate Web websites together and recommending every others’ options?

The same goes for industry trade groups. Corporations should assist promote trade groups and associations to which they belong. Likewise, it’s useful if the trade group or association lists its member companies, providing links to the company Web sites.

Besides your existing companions, it is essential to attain out to new partners as well. Why not start networking with the bloggers themselves?

In most industries there are at least a couple of well-liked bloggers who maintain a close watch on the industry as a entire – and constantly write about what’s really going on. When your company issues a press release, keep these bloggers inside your outreach plans. Making your news and access to business executives available towards the top bloggers inside your business can pay off tenfold in backlinks and blogger goodwill.

If a blogger receives a press release straight from a company in their business, most likely they will pay attention to it. After all, bloggers are always searching for something to write about. And it is the bloggers who have the power to link straight towards the company Web site, which will ultimately help your site’s search engine rankings.

Furthermore, the publicity your company will receive is fantastic: several tech business bloggers have thousands of regular readers and subscribers who will immediately receive notification from the company’s news.

Use Technology to Get Your News Out There

An additional technique bloggers can teach corporate marketers is to make technology your friend. Company Web sites could use the newest blog publishing platforms, such as WordPress, TypePad, or BlogSmith, to publish content towards the Internet website.

Besides being simple for marketers to use and update the site with out IT intervention, blog software program has the added benefit of automatically creating an RSS feed from the content material. RSS feeds allow customers to maintain track of your site’s content. Furthermore, the weblog software sends out a “ping” to search engines like google and other sources, alerting them that the content material of the site has been updated.

A company news and press release section, or a company newsletter are appropriate places to supply the content in RSS format. By doing this, journalists, business bloggers, company employees, and anybody else interested in the company’s information and information could subscribe to the RSS feed and be notified instantly whenever there’s news to announce.

Adding an RSS feed and the latest running a blog technology to a company Internet website doesn’t mean that the business has to have a blog on the net site. In reality, the site’s visitors don’t need to know what technologies is becoming used behind the scenes. The “look and feel” of the page is still up to the site’s Web designers. Pages created with blogging technology could be made to look precisely like the rest from the Web website.

By embracing online networking and adopting the newest technologies that bloggers are utilizing, a company Web website does not have to be static anymore. You can gain valuable traffic and visibility using the search engines, and construct a sense of community with others in your space by applying individuals methods to your company site.