Bill Hartzer

Report: Two Thirds of Small Businesses Plan to Increase Email and Social Media Marketing Spend in 2010

VerticalResponse recently did a survey to find out how small businesses planned on spending their marketing dollars in 2010. Over 800 small businesses were surveyed, each business having less than 500 employees. There were some vast differences between how money will be spent on email marketing and social media versus ...

DART Search Now Supports Bid Management and Conversion Tracking Ask Sponsored Listings

  DoubleClick and IAC Advertising Solutions have launched DART Search's bid management and conversion tracking features for Ask Sponsored Listings(R) (ASL). There is now deeper integration via the ASL API. If you're a DART advertiser, then you can now manage your ad business on the ASL Network more productively. In ...

Digg.com and Microsoft Sign Advertising Syndication Agreement

  Microsoft has signed an aggreement with Digg.com to manage Digg's online advertising inventory. The initial agreement will last three years and is being called a "three-year collaboration". As part of the agreement, Digg and Microsoft will collaborate to bring what they're calling "relevant advertising" to the Digg.com site. Digg ...

Ingenio Survey Shows Growing Opportunities for Mobile Advertising

According to the results of a new survey conducted online within the USA by Harris Interactive on behalf of Ingenio, more than four out of five of those surveyed currently own a mobile phone compared to only about 7 in 10 that own "land lines" or home phones. Research conducted ...

Text Ads Coming to a Radio Near You

Yes, you've read the title of this post right. It looks to me like text ads are coming to a radio (most likely your car radio), sooner than you might think. In fact, I've spotted a text ad today on my own car radio while driving down the road. For a ...

MediaTrust Launches Next Generation of Advario Contextual Ad Targeting Platform

MediaTrust has just announced the next generation of their Advario online ad platform--it is powered by a contextual matching engine that serves display and In-Text advertising for CPL, CPC, CPA and CPM campaigns. This provides real-time, relevant and "intelligent display", as well as in-text advertising that delivers higher-performing ads. According to ...

NETCompetition Says Google Continues to Exploit Antitrust Laws to Dominate Internet Advertising

According to NETCompetition.org, the recent buyout of Doubleclick will attract very close scrutiny. The organization says that Google continues to exploit antitrust laws in order to dominate internet advertising. Scott Cleland, the Chairman of NETCompetition.org, has released a white paper entitled "How Google-DoubleClick is Exploiting Antitrust Law's Weak Underbelly to Dominate ...

New Advertising Multiplatform to Help Advertisers Generate Sales from Untapped Markets

Helping advertisers and broadcasters maximize revenue by reaching millions of new immigrants and other untapped markets, leading multicultural advertising agency Global Advertising Strategies has introduced its proprietary marketing and media platform called Multiplatform Multicultural Programmer Platform (MMPP). The platform was introduced at a roundtable hosted by Global Advertising Strategies and ...

Internet Advertising Offered in 10 Second Increments

First it was pixel ads that sold 1 million pixels at $1 dollar each. Then we had a lot of copycats that attempted to make money from the same idea. Apparently the creator of the million dollar home page sold all of the available pixels on the home page. Now fast ...

March 15th 2010
Tags: Search Engine Optimization 4 Comments

How Search Engine Optimization Adds Value to a Website

Most likely, if you have a website for your business, you probably have been pitched by a host of companies about the benefits of Search Engine Optimization. And, as someone who has been actively practicing organic search engine optimization since 1996, I am probably just as qualified as anyone else ...
March 10th 2010
Tags: Search Engine Marketing 4 Comments

Search Engine Optimization: Is Social Sharing the Next Link Building?

I just finished reading an interesting TechCrunch article about how Google has upgrade Google Reader, making it more visual. What's interesting to me, as a search engine optimization expert and online marketer, is not the fact that Google has upgrade Google Reader. It is, after all, pretty cool stuff. No ...
March 10th 2010
Tags: Internet Usage One Comment

comScore February 2010 Search Engine Rankings

Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. comScore, Inc. (NASDAQ: SCOR) , a leader in measuring the digital world, ...
March 9th 2010
Tags: Search Engines No Comments

CheapTweet Upgrades Its Social Deals Search Engine

CheapTweet.com, a major Twitter-based social deals search engine site, has launched CheapTweet Version 2, in celebration of indexing over 5 million deals online to offer users an better social shopping experience. CheapTweet's 2.0 rollout adds upgrades to its core search engine, voting mechanism, and a new look and feature called ...

Search Engine Optimization and Network Marketing: How to Get More Leads

I had an interesting conversation over the weekend with Marvin, who called me to discuss Network Marketing. Somehow we had become connected through Facebook or another social networking website and he thought that since we were tagged as being friends online he believed that that gave him permission to call ...

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