DoubleClick and IAC Advertising Solutions have launched DART Search's bid management and conversion tracking features for Ask Sponsored Listings(R) (ASL).
There is now deeper integration via the ASL API. If you're a DART advertiser, then you can now manage your ad business on the ASL Network more productively. In ...
Microsoft has signed an aggreement with Digg.com to manage Digg's online advertising inventory. The initial agreement will last three years and is being called a "three-year collaboration".
As part of the agreement, Digg and Microsoft will collaborate to bring what they're calling "relevant advertising" to the Digg.com site. Digg ...
June 26th 2007
Tags:
Advertising
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According to the results of a new survey conducted online within the USA by Harris Interactive on behalf of Ingenio, more than four out of five of those surveyed currently own a mobile phone compared to only about 7 in 10 that own "land lines" or home phones. Research conducted ...
Yes, you've read the title of this post right. It looks to me like text ads are coming to a radio (most likely your car radio), sooner than you might think. In fact, I've spotted a text ad today on my own car radio while driving down the road.
For a ...
April 24th 2007
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Advertising
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MediaTrust has just announced the next generation of their Advario online ad platform--it is powered by a contextual matching engine that serves display and In-Text advertising for CPL, CPC, CPA and CPM campaigns. This provides real-time, relevant and "intelligent display", as well as in-text advertising that delivers higher-performing ads.
According to ...
According to NETCompetition.org, the recent buyout of Doubleclick will attract very close scrutiny. The organization says that Google continues to exploit antitrust laws in order to dominate internet advertising.
Scott Cleland, the Chairman of NETCompetition.org, has released a white paper entitled "How Google-DoubleClick is Exploiting Antitrust Law's Weak Underbelly to Dominate ...
April 4th 2007
Tags:
Advertising
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Helping advertisers and broadcasters maximize revenue by reaching millions of new immigrants and other untapped markets, leading multicultural advertising agency Global Advertising Strategies has introduced its proprietary marketing and media platform called Multiplatform Multicultural Programmer Platform (MMPP). The platform was introduced at a roundtable hosted by Global Advertising Strategies and ...
First it was pixel ads that sold 1 million pixels at $1 dollar each. Then we had a lot of copycats that attempted to make money from the same idea. Apparently the creator of the million dollar home page sold all of the available pixels on the home page.
Now fast ...
