Big Reddit Changes Coming? Conde Nast Purchases 285 Reddit Domain Names

As you may or may not know, I typically watch the domain name purchases of many of the web’s biggest brands online. And I do it on a regular basis. Some of these purchases are interesting to see, and some notsomuch.

When a large group of domain names is purchased by an organization that is popular on the web, it usually indicates something big is coming. Today, Conde Nast Digital, the guys behind Reddit.com, purchased a whopping 285 domain names related to Reddit, I began to wonder if something big is in the works for Reddit.

If you did not have specific plans for 285 domain names (which would cost over $2200 to register for one year), you normally would not purchase them. After all, these particular domain names include the Reddit brand (trademark), so if they were simply being purchased to protect the trademark, then that would not be necessary. If someone else had purchased something with “Reddit” in the domain name, then it could be recovered–either with a legal strong arm or the typical UDRP process.

So, at this point I can only speculate. Why would Conde Nast Digital purchase domain names like ShopReddit.com, SkyReddit.com, and VideoReddit.com if they did not have plans for these domains? Apparently “something big” is coming soon, related to Reddit.

Conde Nast Digital purchased 287 domains all at once, on the same day. Only two of them did NOT include the word “Reddit” in them. By the way, here is the list:

activereddit.com
alienreddit.com
alphareddit.com
artreddit.com
astroreddit.com
autoreddit.com
baseballreddit.com
bigreddit.com
bizreddit.com
blogreddit.com
bluereddit.com
bonusreddit.com
bookreddit.com
boxreddit.com
businessreddit.com
carreddit.com
cashreddit.com
casinoreddit.com
cityreddit.com
clickreddit.com
comicsreddit.com
computerreddit.com
coolreddit.com
creativereddit.com
creditreddit.com
cyberreddit.com
dadreddit.com
datareddit.com
dayreddit.com
dealreddit.com
designreddit.com
digestreddit.com
digireddit.com
digitalreddit.com
domainreddit.com
dotreddit.com
doublereddit.com
easyreddit.com
expertreddit.com
ezreddit.com
fastreddit.com
findreddit.com
firstreddit.com
fitreddit.com
flyreddit.com
foodreddit.com
footballreddit.com
freereddit.com
freshreddit.com
friendsofreddit.com
funnyreddit.com
funreddit.com
futurereddit.com
gamereddit.com
gamesreddit.com
getreddit.com
globalreddit.com
goreddit.com
greatreddit.com
groupreddit.com
healthreddit.com
highreddit.com
hockeyreddit.com
homereddit.com
hostingreddit.com
hostreddit.com
hotreddit.com
housereddit.com
iamareddit.com
ideareddit.com
imagereddit.com
improvereddit.com
inforeddit.com
inreddit.com
instantreddit.com
iwantreddit.com
jobreddit.com
karmareddit.com
lifereddit.com
linkreddit.com
listreddit.com
livereddit.com
loanreddit.com
localreddit.com
loungereddit.com
lovereddit.com
mailreddit.com
marketingreddit.com
marketreddit.com
masterreddit.com
maxireddit.com
mediareddit.com
meetupreddit.com
microreddit.com
mindreddit.com
mmareddit.com
mommyreddit.com
momreddit.com
moneyreddit.com
morereddit.com
moviesreddit.com
multireddit.com
musicreddit.com
neoreddit.com
netreddit.com
networkreddit.com
newonreddit.com
newreddit.com
newsreddit.com
okreddit.com
onereddit.com
onlinereddit.com
parentingreddit.com
parentsreddit.com
partyreddit.com
photoreddit.com
pixelreddit.com
playreddit.com
pointreddit.com
pokerreddit.com
politicsreddit.com
popreddit.com
propertyreddit.com
proreddit.com
quickreddit.com
radarreddit.com
realestatereddit.com
realreddit.com
redditadviceanimals.com
redditart.com
redditatheists.com
redditauto.com
redditbaseball.com
redditbest.com
redditbiz.com
redditblue.com
redditbook.com
redditbox.com
redditbusiness.com
redditbuy.com
redditcar.com
redditcash.com
redditcasino.com
redditcity.com
redditclick.com
redditcode.com
redditcomics.com
redditcomputer.com
redditcool.com
redditcreative.com
redditcredit.com
redditdads.com
redditdata.com
redditdeal.com
redditdesign.com
redditdigest.com
redditdigital.com
redditdomain.com
redditdot.com
redditeasy.com
redditfind.com
redditflights.com
redditfly.com
redditfood.com
redditfootball.com
redditforlife.com
redditfree.com
redditfriends.com
redditftw.com
redditgame.com
redditget.com
redditgoldmember.com
redditgreen.com
reddithealth.com
reddithockey.com
reddithome.com
reddithost.com
reddithosting.com
reddithot.com
reddithouse.com
redditidea.com
redditimage.com
redditinfo.com
redditjob.com
redditkarma.com
redditlife.com
redditlink.com
redditlive.com
redditloan.com
redditlocal.com
redditlounge.com
redditmail.com
redditmarket.com
redditmind.com
redditmma.com
redditmoms.com
redditmoney.com
redditmovies.com
redditmusic.com
redditnation.com
redditnet.com
redditnetwork.com
redditnew.com
redditnews.com
redditone.com
redditparenting.com
redditparents.com
redditparty.com
redditphoto.com
redditpixel.com
redditpoint.com
redditpoker.com
redditpolitics.com
redditpro.com
redditproperty.com
redditradar.com
redditravel.com
redditrealestate.com
redditred.com
redditrevolution.com
redditscience.com
redditscifi.com
redditsex.com
redditsite.com
redditsky.com
redditsoccer.com
redditsoft.com
redditsolutions.com
redditsource.com
redditspace.com
redditstar.com
reddittech.com
redditthe.com
reddittop.com
reddittrade.com
reddittravel.com
redditvision.com
redditweb.com
redditwin.com
redditworld.com
redditwtf.com
reddityou.com
redreddit.com
relevantreddit.com
relevantreddits.com
savereddit.com
sciencereddit.com
scifireddit.com
seekreddit.com
sexreddit.com
shopreddit.com
simplereddit.com
skyreddit.com
smartreddit.com
soccerreddit.com
softreddit.com
solutionsreddit.com
sourcereddit.com
spacereddit.com
sportsreddit.com
spyreddit.com
starreddit.com
startreddit.com
storereddit.com
sunreddit.com
superreddit.com
techreddit.com
thereddit.com
topreddit.com
tradereddit.com
travelreddit.com
trendingonreddit.com
trendreddit.com
tvreddit.com
usareddit.com
videoreddit.com
vipreddit.com
visionreddit.com
webreddit.com
winreddit.com
wonderreddit.com
worldreddit.com
wtfreddit.com
yourreddit.com
zenreddit.com

Comments

  1. Friend says

    One UDRP will cost more than all those names. (As you know) it’s called defensive registration.

  2. says

    Friend, it might just quite be be defensive registration. In this case, I would probably not recommend doing something like that–unless there is a history of people specifically targeting, and actually buying, domains that contain ‘reddit’ in the name. I’m just not seeing someone thinking that they could potentially profit (or thinking that there’s any traffic) to be derived from a Redd-related domain.

  3. Bob of the Internet says

    It’s almost certainly defensive registration. I’m puzzled as to why anyone would think otherwise.
    The domain names themselves make this pretty clear as there’s no cohesion or unifying plan to them.

    There’s a long history of companies defensively registering domain names, verizon is infamous for registering every variation of “verizonsucks” etc…a long with a bunch of domains similar to these.

    The trademark in the domain-name is not absolute protection against anyone else being able to use it. There’s all sorts of of loopholes that allow people to register and use these domains, though only for specific fair use reasons.

  4. Kevin Lee says

    Thanks for this, Bill. It looks like defensive registration, but then it begs the question – why do this now and not any time earlier? Is there any indication of any threats elsewhere?

    Incidentally, what tools do you use to monitor domain registration like this? Are there any free tools, or are they mainly subscription-based?

    Thanks!

    Kevin

  5. Keith Hernandez says

    I’m less concerned with the number of domains containing “Reddit” were registered and more concerned with the number of times the phrase “something big” was used in this post.

  6. says

    @kevin I agree, it could be just something as small as defensive registration. But, I honestly don’t think that someone would go out and register some of those domains–just seems like there wouldn’t be any threat of someone registering those particular domains. If you’re looking to monitor something like this, you should probably look for Daily Changes.

    @Keith I agree, I didn’t realize how many times that phrase was mentioned. But again, it’s only merely speculation on my part. I have been wrong before. ;)