Bill Hartzer

Ask.com Search Engine to Put You in Control of Privacy with AskEraser

Ask.com

Ask.com is taking online privacy to a new level–by putting you in control of your privacy when searching on the internet. Ask.com will soon be implementing a new product called AskEraser that will make sure that your search history is not retained by Ask.com

Once you choose to use AskEraser, your privacy setttings will be indicated on the Ask.com search engine results pages. You will always know the privacy status of your searches.

Ask.com has typically been very committed to being open and transparent about how your search data is used; and they realize that some people want enhanced privacy–thus they’re launching AskEraser soon.

To come up with enhanced privacy features and tools, Ask.com talked with privacy advocates at the Washington-based Center for Democracy & Technology (CDT) as part of their process of developing privacy tools that gives use, the Ask.com users, the ability to better control our search experience. The results of this research is AskEraser.

As a result of the launching of AskEraser, Ask.com will be the only major search engine to commit to giving their users the control to prevent retention of their search history. AskEraser is expected to be deployed on Ask.com in the U.S. and U.K. by the end of the year, and worldwide early next year.

According to Ask.com, in conjunction with the availability of AskEraser, Ask.com will also launch a new data retention standard that will completely disassociate your search history from a your IP address or cookie information after 18 months.

There’s several other sites talking about AskEraser today, including:

AskEraser - Ask.com allows you to delete all your search history
Ask.com To Launch AskEraser To Erase Search History & New Data Retention Policy
Ask.com First Major Search Engine to Allow Deletion of All User Search History
AskEraser: Search Anonymously With Ask.com
Ask.com To Launch AskEraser To Erase Search History and New Data Retention Policy
ASK Eraser to “Erase” User’s Search History
Ask.com to Give People Unmatched Privacy Control
Ask.com adds privacy control feature
Ask to allow anonymous Web search
Ask.com to Allow Users Control Their Privacy

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Bill Hartzer is the head search engine marketing, social media marketing, and website marketing expert at Vizion Interactive, Dallas / Fort Worth Texas based interactive marketing firm that offers search engine optimization, pay per click, and other online marketing services. Do you need online marketing services? Let's talk!
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2 total comments, leave your comment or trackback.
  1. AskEraser definitely looks like a cool idea…and will definitely cause Google and MSN and Yahoo! to look at privacy amonst searches again. I’m sure they all have been using data and tracking it extensively, maybe even serving up certain search results based on our usage. I believe Google will serve up certain PPC ads based on what they think you’ll click on.

  1. July 20th 2007

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