Comments on: Andrew Speaker and Power Advocates Misses the Mark http://www.billhartzer.com/pages/andrew-speaker-and-power-advocates-misses-the-mark/ The search engine marketing and online promotion expert. Thu, 11 Mar 2010 06:24:47 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Bill Hartzer http://www.billhartzer.com/pages/andrew-speaker-and-power-advocates-misses-the-mark/comment-page-1/#comment-6793 Bill Hartzer Sat, 02 Jun 2007 13:51:38 +0000 http://www.billhartzer.com/pages/andrew-speaker-and-power-advocates-misses-the-mark/#comment-6793 Matt, thanks for pointing out that page on the site. Turns out that it's speakerlawfirm.com/blog.html and not speakerlawfirm.com/blog. Anyhow, I ran that page through copyscape (www.copyscape.com) and the results are very very interesting. Some of that content also happens to appear on the USA Today site. Regurgitating web content in an effort to "game" the search engines is not something that I advocate. There are much better ways to create content on a web site. Tell me this: would you find that content on that page useful? Would you bookmark it and use it as a news source? Probably not. I certainly wouldn't. Matt, thanks for pointing out that page on the site. Turns out that it’s speakerlawfirm.com/blog.html and not speakerlawfirm.com/blog. Anyhow, I ran that page through copyscape (www.copyscape.com) and the results are very very interesting. Some of that content also happens to appear on the USA Today site.

Regurgitating web content in an effort to “game” the search engines is not something that I advocate. There are much better ways to create content on a web site. Tell me this: would you find that content on that page useful? Would you bookmark it and use it as a news source? Probably not. I certainly wouldn’t.

]]> By: Matt http://www.billhartzer.com/pages/andrew-speaker-and-power-advocates-misses-the-mark/comment-page-1/#comment-6677 Matt Sat, 02 Jun 2007 06:33:52 +0000 http://www.billhartzer.com/pages/andrew-speaker-and-power-advocates-misses-the-mark/#comment-6677 I have a question-- Andrew Speaker had a blog on his firms website that has a pretty gruesome fascination with fatal car accidents. It's been pulled, but take a look at the google cache for speakerlawfirm.com/blog. Does he have some kind of weird psychopathic hobby to write these, or is this some kind of automated search engine optimisation? I have a question– Andrew Speaker had a blog on his firms website that has a pretty gruesome fascination with fatal car accidents. It’s been pulled, but take a look at the google cache for speakerlawfirm.com/blog. Does he have some kind of weird psychopathic hobby to write these, or is this some kind of automated search engine optimisation?

]]> By: Bill Hartzer http://www.billhartzer.com/pages/andrew-speaker-and-power-advocates-misses-the-mark/comment-page-1/#comment-6559 Bill Hartzer Fri, 01 Jun 2007 22:34:35 +0000 http://www.billhartzer.com/pages/andrew-speaker-and-power-advocates-misses-the-mark/#comment-6559 ((It turns out that this is getting to be a very long post, so I thought I would make and updated comment here instead of adding it to the original post.)) Let's forget, for a moment, about Andrew Speaker. Here you have something that is essentially "the top news story", which is driving a lot of publicity (good or bad) suddenly to a site. The webmaster and the marketer must do what they can--very quickly--to react to this, in order to take full advantage of the publicity. Furthermore, it's important make sure that one keeps on top of what's being mentioned online. So, some sort of "online reputation management" is good to have, as well. That's as easy as setting up some Yahoo! Alerts and Google Alerts for your company name or perhaps your own name. ((It turns out that this is getting to be a very long post, so I thought I would make and updated comment here instead of adding it to the original post.))

Let’s forget, for a moment, about Andrew Speaker. Here you have something that is essentially “the top news story”, which is driving a lot of publicity (good or bad) suddenly to a site. The webmaster and the marketer must do what they can–very quickly–to react to this, in order to take full advantage of the publicity.

Furthermore, it’s important make sure that one keeps on top of what’s being mentioned online. So, some sort of “online reputation management” is good to have, as well. That’s as easy as setting up some Yahoo! Alerts and Google Alerts for your company name or perhaps your own name.

]]> By: Bill Hartzer http://www.billhartzer.com/pages/andrew-speaker-and-power-advocates-misses-the-mark/comment-page-1/#comment-6548 Bill Hartzer Fri, 01 Jun 2007 21:58:45 +0000 http://www.billhartzer.com/pages/andrew-speaker-and-power-advocates-misses-the-mark/#comment-6548 Thanks, Passer By, for mentioning the site at www.speakerlawfirm.com. Too bad that that site doesn't rank very well for "andrew speaker". Furthermore, it doesn't seem very logical to have a separate "micro site" hosted on a subdomain. Perhaps the subdomain on the poweradvocates domain should be set up with a 301 Permanent Redirect to the <strong>real</strong> site. If there are bandwidth issues, then the page that shows up first in the rankings for "Andrew Speaker" on Google should be redirected with a 301 Permanent Redirect to the main site. Thanks, Passer By, for mentioning the site at http://www.speakerlawfirm.com. Too bad that that site doesn’t rank very well for “andrew speaker”. Furthermore, it doesn’t seem very logical to have a separate “micro site” hosted on a subdomain. Perhaps the subdomain on the poweradvocates domain should be set up with a 301 Permanent Redirect to the real site.

If there are bandwidth issues, then the page that shows up first in the rankings for “Andrew Speaker” on Google should be redirected with a 301 Permanent Redirect to the main site.

]]> By: Passer By http://www.billhartzer.com/pages/andrew-speaker-and-power-advocates-misses-the-mark/comment-page-1/#comment-6544 Passer By Fri, 01 Jun 2007 21:46:25 +0000 http://www.billhartzer.com/pages/andrew-speaker-and-power-advocates-misses-the-mark/#comment-6544 Bill: All excellent points. One note it does appear as if The Speaker Law Firm has a website up at www.speakerlawfirm.com. Cheers. Bill:

All excellent points. One note it does appear as if The Speaker Law Firm has a website up at http://www.speakerlawfirm.com.

Cheers.

]]> By: Anonymous http://www.billhartzer.com/pages/andrew-speaker-and-power-advocates-misses-the-mark/comment-page-1/#comment-6460 Anonymous Fri, 01 Jun 2007 17:21:53 +0000 http://www.billhartzer.com/pages/andrew-speaker-and-power-advocates-misses-the-mark/#comment-6460 <strong>Andrew Speaker and Power Advocates Misses Marketing Opportuniey...</strong> The case of the TB patient is big news. Those involved are missing out on a big marketing opportunity. Chances like that involve front page news don't come along often--the players are missing out.... Andrew Speaker and Power Advocates Misses Marketing Opportuniey…

The case of the TB patient is big news. Those involved are missing out on a big marketing opportunity. Chances like that involve front page news don’t come along often–the players are missing out….

]]> By: coRank http://www.billhartzer.com/pages/andrew-speaker-and-power-advocates-misses-the-mark/comment-page-1/#comment-6459 coRank Fri, 01 Jun 2007 17:19:13 +0000 http://www.billhartzer.com/pages/andrew-speaker-and-power-advocates-misses-the-mark/#comment-6459 <strong>Andrew Speaker and Power Advocates Misses a Marketing Opportunity...</strong> The Andrew Speaker case is big news. Big worldwide news. So much so that, according to Google Trends, “Andrew Speaker” and “Andrew Speaker wife” are two keyword phrases that are among the most searched-for phrases on the internet right n... Andrew Speaker and Power Advocates Misses a Marketing Opportunity…

The Andrew Speaker case is big news. Big worldwide news. So much so that, according to Google Trends, “Andrew Speaker” and “Andrew Speaker wife” are two keyword phrases that are among the most searched-for phrases on the internet right n…

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