Invoca has introduced a new way for marketers to connect Google Ads with actual customer calls—even as privacy rules tighten and cookie tracking gets murky. The company’s durable attribution solution, built with Google, is aimed at advertisers who need better clarity on which ads are driving real revenue. [Read more…]
In a world where attention spans are shorter than ever, Unbounce’s newly released 2024 Conversion Benchmark Report uncovers a startling trend for digital marketers: complex landing page copy is killing conversion rates. After analyzing over 57 million conversions from a wide range of industries, Unbounce reveals that businesses may be losing out on valuable conversions simply by using overly complicated language. [Read more…]
Clinch, the dynamic ad serving and personalization pioneer, has just announced a strategic integration with Google Ad Manager’s Creative Transcoding API. This collaboration marks a significant leap forward in streamlining ad campaigns and enhancing the efficiency of ad serving, ultimately delivering a seamless viewing experience for users. [Read more…]
Xevio, the powerhouse of native advertisers in Europe, has unleashed a marketing revolution by partnering with MediaGo, the deep learning-based intelligent advertising platform from Baidu’s Global Business Unit. The result? A whopping 20% decrease in cost per lead (CPL) and an impressive 30% boost in lead quality across all target markets, thanks to the cutting-edge Smartbid technology. [Read more…]
TicketNetwork has agreed to pay a whopping $825,000 penalty to settle concerns over misleading advertising practices in the fiercely competitive ticket resale market. The company has reached a landmark agreement with the Competition Bureau to address issues related to drip pricing and deceptive claims in the online resale of tickets for concerts, sports, theater, and entertainment events. [Read more…]
MediaGo, a cutting-edge deep learning-based intelligent advertising platform operating under the Baidu Global Business Unit, has just unveiled an upgrade to its Smartbid capabilities. This enhancement is set to revolutionize the advertising landscape, delivering improved conversion rates (CVR) and cost-effectiveness, while also saving precious time and resources for advertisers. [Read more…]
Navah Hopkins, a search industry veteran, has officially launched her consulting business, Navah Hopkins Consulting, LLC. Navah is a a highly sought-after paid media and digital marketing strategist with over a decade of empowering brands and the agencies. In her new consulting firm, she plans on providing Digital marketing strategy, Account audits, SAAS product strategy, and General business strategy. [Read more…]
It’s an email that no on running Google Ads wants to receive: Your Account is suspended. Emails made to look like they are coming from Google are being sent in an effort to try to trick you into giving up your Google Account details. They’re phishing emails, and they can be pretty convincing. [Read more…]
Google has won an appeal in the Patrick Zuili vs. Google, LLC case. Google had filed petitions with the USPTO office seeking a covered business method patent review of several patents. The USPTO Trial and Appeal Review Board reviewed them, and found that Google’s patents were not infringing upon Mr. Zuili’s patent. The patents are related to how someone identifies invalid or illegitimate impressions and clicks on PPC ads. [Read more…]