About Bill

Bill Hartzer is a successful writer and search engine marketing expert who has personally created hundreds of websites over the years. Bill created his first website back in 1996 to help promote his former database software business. It was then when he learned about the power of the search engines and web search, which helped potential customers find his business online.

Bill Hartzer has over 15 years of professional writing experience. He has survived stints as a writer for television, as well as a technical writer for several computer software companies in Florida and in Texas. Mr. Hartzer combines his writing and online skills to create compelling and useful websites for corporations worldwide. Mr. Hartzer focuses on the optimization in the business to business arena, but applies these optimization skills to business to consumer websites, as well. He currently is the one of the Administrators at the Search Engine Forums website.

"I spend a lot of time searching on the internet as well as optimizing websites. I realize that this industry is constantly changing because what's acceptable optimization yesterday is not acceptable today. Sometimes it's extremely difficult and frustrating just to make sure your website continues to appear in the results, let alone in the top 10 rankings. I'm here to help, whether it's a question about optimizing your website or simply finding something using a search engine."

Bill writes a lot of articles online. Here is a sample of some of the more recent articles he has written:

The Road-Map for Search Marketing Success
The "Search Engine Marketing Kit" allows you to learn best-practice strategies to maximize traffic, discover keyword strategies you won't find anywhere else, and find out the best ways to optimize pages and build links....

New Vertical Search Engine Launched
EdComp.com helps users find free online computer training courses and documents from a database of over 140,000 Web resources....

Yahoo! Offers Free Local Business Web Sites
The new free business website feature at Yahoo! Local includes a free 5-page web site that is easily customized with a company logo, text and links to other sites....

GooglePreview Firefox Extension
If you are an avid fan of the Firefox web browser and use Google a lot, then this may be a welcome feature. You can actually see a snapshot of each site before you actually click on it....

SearchFeed Partners with KERclink
Searchfeed.com sponsored ads will be displayed on the KERclink portal through a “shuffling system” in which relevant content is shuffled in once every 3 hours for each active Internet user....

Yahoo! Unveils Yahoo! Creative Commons Search Beta
Yahoo! today unveiled its new Creative Commons Search Beta where you can find content you can "use for commercial purposes" or content that you can "modify, adapt, or build upon"....

MSN's New Beta Shopping Search Engine
MSN is quietly beta testing a new shopping search engine which some say will rival Froogle, Google's shopping search engine. Apparently the new beta site rolled out about a month ago....

The Terrier Project
Terrier is different because it includes a novel link analysis component that is more general than Google’s PageRank, does not use parameters such as the damping factor, can be applied in a query-dependent or independent way, and could be used...

New Web Directory Pays Category Editors
Zenome, a new web search directory, is providing opportunities for indexers and editors to become category editors--and get paid for it....

Dallas/Fort Worth Texas SEM Group Celebrates 1st Anniversary
The Dallas/Fort Worth Search Engine Marketing Association is celebrating its first anniversary this month by holding its February meeting on Monday, February 21st, 2005 in North Dallas....

Yahoo! Buzz Index Sheds Light on Local Search
According to Yahoo!, major chain stores dominate the top search queries in their Yahoo! Yellow Pages. Also, more searches for the term "yellow pages" are performed during the week than on weekends....

New Google Referral Program
Google is now paying a bounty (referral fee) to people who refer others to sign up for the Google Adwords or Google Adsense programs....

Cell Phone Search Heats Up
Yahoo! announced a new tool last week that allows users of its local search service to send restaurant and business-type information in the form of a text message from a computer to a mobile phone....

New Link Attribute Gets Endorsed by Search Engines, Others
Google has introduced a new link attribute, and it's ultimately designed to tell the search engines to ignore the link when it comes to calculating their algorithm....

Let's Talk About Links
It's important for your website to be a good member of the internet community, which means both linking to other websites as well as having links to your website from other websites....